The course offers a formative path that teaches students to comprehend and anticipate the demands of the market, by negotiating with business intentions and translating them into a properly defined project that can be manufactured. It emphasizes the importance of the concept, in order to predict consumption trends and styles, based on an understanding of the demands of the market and social needs.
The course also gives the students a knowledge of production materials and technology so that they can bring their projects to life. In addition to a theoretical understanding of the project, the students focus on analysing technologies, function, ergonomics and usability.
The first year of the course focuses on acquiring the basic concepts of product design and its culture and methodology. The students are challenged to analyse and understand their environment, to create and to communicate.
The second year focuses on developing individual creativity and the students start to learn the tools of this speciality, such as mould making, mechanical and digital production systems, sketching, storytelling, Rhino, CAD and communicating through Illustrator, Photoshop and oral communication.
In the third year they start to spend time in companies and develop more complex, technical projects involving prototypes and actual costs. The product design, interior design and transportation design students work together in cross-departmental teams. They also study new materials, such as sustainable and smart materials, nanomaterials, etc.
In the fourth year they have compulsory internships with a company and select their individual professional directions. Great importance is placed on creative management, using project management and rethinking and modifying what is being made so that the users and the market really need it. Finally, they undertake a course-end final project with real companies, in which they first build prototypes and then, if successful, see them produced and launched onto the market.
- Self-employed designers, design departments, marketing, colour&trim or innovation for companies and design, engineering and architecture studios.
- Companies working on innovation and strategy.
- Creative and art departments in advertising agencies.
- Research departments in companies and institutions.