Fashion and Visual Merchandising

Continuing Study Programs - Barcelona

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The CSP (Continuing Study Program) in Fashion and Visual Merchandising trains the professionals of tomorrow to adapt to new trends in consumption habits and technology in the commercial sector. 

Visual Merchandising is intended to encourage customers to purchase products and hire services, but especially to make them want to come back thanks to persuasive actions.

The course believes in the power of carrying out real exercises to truly understand what this profession entails: dressing mannequins and window displays, fashion placement, styling, selecting materials, locating goods distributors, lighting, new trends, and basic knowledge of the history of fashion and of fashion products.

  • Credits
    15*
  • Start date
    January 2021
  • Duration
    3 months
  • Attendance
    part-time
  • Language
    Spanish

Methodology

The postgraduate course program is divided in two parts:

A conceptual part, nourished with lectures by several professionals working in the different stages of the production process for a visual merchandising (interior design, retail, window dressing, fashion product and branding), and a practical part, where a study case is developed so students apply the knowledge they acquire.

Throughout the course there will be educational visits outside the school as a complement for certain subjects.

Objectives

Study the new purchaser profile to offer a new concept of a Visual Merchandiser and deepen into fashion history and the current functioning of fashion products, so to understand and obtain a solid cultural foundation.

Student profile

Those interested with studies in fashion and marketing or having work experience in the field of fashion, commerce or similar.

Professionals trained in the field of industrial design, architecture or interior design interested in directing their activity towards visual merchandising and fashion retail.

Enterpreneurs thinking about starting their own fashion business, and in need of a training to initiate their business venture on very solid theoretical   and practical foundations. 

Job opportunities

The course is particularly aimed at those who, in addition to their interest on the world of fashion and visual merchandising, want to start an individual or joint business venture. In this way, the students’ professional outcomes range from being an active part in a visual merchandising management team to coordinating of one’s own sales space.

*Credits

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Beatriz Ocanto

Beatriz Ocanto
She is image consultant, personal shopper, retail-fashion consultant and trainer. She usually teaches courses, conferences and workshops on image and personal branding, professional clothing and fashion product. She has developed her career in Europe, Asia and America. Coordinator of the CSP in Image Consultant and Personal Shopper. 

Labs