Fashion Communication

Continuing Study Programs - Barcelona

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The CSP (Continuing Study Program) in Fashion Communication teaches students to study, analyse and communicate a fashion brand and its products creatively and effectively.

As the fashion sector becomes more complex, it is calling for professionals with the ability to convey the brand’s message, anticipate social-cultural and market trends and use a variety of communicative resources (fashion shows, products, advertising, retail, events).

The course tackles four major aspects: the world of fashion, trends, brand image and media. It also includes case studies, workshops and the task of developing a communication plan for a fashion company. 

  • Credits
    15*
  • Start date
    September 2020
  • Duration
    3 months
  • Attendance
    evening
  • Language
    Spanish

Methodology

The course is segmented in four theoretical modules: the world of fashion, trends, brand image and media. Also, case studies and workshops will be developed. Throughout the educational plan, and as a way to apply the acquired tools, students will work on the development of a communication plan for a fashion company.

Objectives

Acquire knowledge on social and cultural factors related to communication, especially to trends.

Acknowledge the relevance of brand image and know how to adapt and apply it to any communication event.

Be able to adapt communication to each media. Know to use properly the new supports offered by social networks.

Develop a practical communication plan project for a fashion company.

Student profile

Graduates and working professionals from communication (journalism, advertising, public relation, marketing, visual communication), humanities, social science, history of art or design whose objective is to know and deepen on the specific field of fashion communication.

Job opportunities

Press and advertising departments in fashion companies, fashion-specialized communication agencies, fashion communication media (on and off line), fashion events organisation, etc.

*Credits

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Angela Anessi

Angela Anessi
Communication and Marketing Manager at the fashion firm Cortana. Collaborator in the digital marketing agency Runroom. Specialized in brand development through the definition of digital strategies and social media management for lifestyle brands. Passionate about social networks, on and offline communication, branding and the latest consumer trends. Coordinator of the CSP in Fashion Communication.   

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