Methodology
The course is segmented in four theoretical modules: the world of fashion, trends, brand image and media. Also, case studies and workshops will be developed. Throughout the educational plan, and as a way to apply the acquired tools, students will work on the development of a communication plan for a fashion company.
Objectives
Acquire knowledge on social and cultural factors related to communication, especially to trends.
Acknowledge the relevance of brand image and know how to adapt and apply it to any communication event.
Be able to adapt communication to each media. Know to use properly the new supports offered by social networks.
Develop a practical communication plan project for a fashion company.
Student profile
Graduates and working professionals from communication (journalism, advertising, public relation, marketing, visual communication), humanities, social science, history of art or design whose objective is to know and deepen on the specific field of fashion communication.
Job opportunities
Press and advertising departments in fashion companies, fashion-specialized communication agencies, fashion communication media (on and off line), fashion events organisation, etc.
*Credits
The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.
