Fashion Product Management

Continuing Study Programs - Barcelona

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The Postgraduate in Fashion Product Management provides a strategic view of how fashion products work, bearing in mind a brand’s positioning and values, so as to optimise their collections all the way from inception to the moment they reach the consumer.

In this highly competitive context, the Postgraduate Degree fosters an understanding of product processes (efficient management and organisation), marketing strategies and communication, as well as inspiration mechanisms and the ability to develop trends from a creative and cultural perspective.

The program strikes a balance between the analytical side and the creative side and provides knowledge of each functional area with which the fashion product manager is expected to interact (retail, visual, artistic direction, communication) so as to encourage a 360° strategy.

 

Complementary Module

Check the new Research & Publish Module course, a complementary module with a duration of 6 months, that provides an introduction to the main theoretical and practical tools for research and reflection that are generated in the field of communicating and disseminating projects in the field of design so that students can acquire the skills to document their work correctly, communicate it properly to their target audience and disseminate it through the most appropriate channels. Request more information to your advisor.
  • Credits
    30*
  • Start date
    January 2022
  • Duration
    3 months
  • Attendance
    evening
  • Language
    English

Methodology

The presentation of the content will be divided into classes, modules and exercises that mimic the process and management of a professional fashion project. The course will therefore be organised into different types of classes:  theoretical classes, case studies, workshops, talk by professionals, projects and final projects. 

Objectives

Work with brand analysis tools to build the brand through the product.

Emphasise the importance of cooperation between the design, marketing, sales and production teams to carry out the strategy that has been defined.

Introduce the main types of suppliers, materials, outsourcing and logistics that surround a fashion product.

Analyse trends and art direction in order to focus the collections from the creative, conceptual and stylistic point of view.

Define the structure, breadth and depth of collections by analysing sales, the competition and trends in order to develop a collection with the optimum final value, time and costs.

Analyse in depth the product range and its efficiency at the POS using the product managers’ work.

Give a knowledge of consumer analysis, competition studies, team management, scheduling and project development that is based on the design thinking methodology.

Understand the level of involvement of each of the players (design, product, marketing and communication) in the success of the collection.

Student profile

Fashion designers who wish to acquire a knowledge of collection coordination and product management.

Product managers who wish to expand their knowledge of product development.

Marketing professionals who wish to gain an in-depth knowledge of fashion products.

Communications professionals who wish to gain an in-depth knowledge of products and product processes in order to make their campaigns more efficient.

Professionals working in fashion companies who wish to gain an in-depth knowledge of everything relating to products and collections and their integration with other departments.

Human resources personnel who wish to understand how all the departments related with a fashion product operate within an organisation.

Job opportunities

 Integrated design and product departments or independent studios.

 Marketing departments.

 Product development.

 Product management department.

 Product marketing.

 Purchasing and supplier management.

 Quality control.

 Entrepreneur with own business.

 *Credits

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Anna Sabater

Anna Sabater
Founder of the strategic consultancy It's About Product, specialized in Product Fashion and Brand. Since the beginning of IED, she has developed fashion marketing and communication programs for undergraduate, master and postgraduate courses. She collaborates with FIT's area designing tailor-made programs for companies and government organizations. During the years 2018 and 2019 she has been director of curatorship of the BFW. Coordinator of the Master in Fashion Marketing and Communication and the CSP in Fashion Product Management.  Linkedin Ana Sabater  

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