Fashion Product Management
Continuing Study Programs - Barcelona
The Postgraduate in Fashion Product Management focuses on giving a strategic view of how fashion products operate, taking into account positioning and brand values. It shows how to optimize collections from the initial idea to the end consumer in order to make our proposals different from those of the competition by providing an overview of the product processes (efficient direction and management), marketing and communication strategies and mechanisms for inspiring and developing trends with their roots in creativity and culture.
The content of the curriculum aims to develop a balance between the analytical and creative aspects that fashion product professionals need to control, plus an understanding of all the functional areas (retail, visual, art direction, communication) with which they must be linked to in order to integrate the product to be marketed into a 360º brand strategy.
Factors such as the structure of the product, the size of the range, the style of the collections, the degree of innovation that they include, the chosen price, the time management of the process and the final quality of the product are all part of this complex, internal world that characterises the different fashion brands. All the decisions made regarding these factors are the result of a 360° brand strategy and an efficient business model.