Image Consultant and Personal Shopper

Continuing Study Programs - Barcelona

Download the brochure

The CSP (Continuing Study Program) in Image Consultant and Personal Shopper teaches students the theoretical and practical basics to become professional image consultants and personal shoppers. 

From finding the right style for any occasion to lending beauty and lifestyle advice, these services intend to help the customer portray the image and qualities they intend to convey.

Along with in-class knowledge, students are encouraged to use the practical lab in every subject right from day one to work on real cases that they can relate to. The course ends with students delivering a presentation to the customer combining all the know‑how, skills and competencies they have acquired. 


Complementary Module

Check the new Research & Publish Module course, a complementary module with a duration of 6 months, that provides an introduction to the main theoretical and practical tools for research and reflection that are generated in the field of communicating and disseminating projects in the field of design so that students can acquire the skills to document their work correctly, communicate it properly to their target audience and disseminate it through the most appropriate channels. Request more information to your advisor.
  • Credits
  • Start date
    October 2021
  • Duration
    3 months
  • Attendance
  • Language


The course combines theoretical and practical classes that complement each other in order to give students 360 degree knowledge.


The course provides students with the basic tools needed by the image consultant to help a client define and express their identity. The programme will deal with the history of fashion and the search for trends, including elements as fundamental as the psychology of colour, elegance, and style. It will also cover aspects such as body language and non-verbal communication. Subjects will consist of both theory and practice.

Student profile

People interested in personal image, fashion, and trends who want to learn about Barcelona’s fashion side. People associated with clothes shops, hotels, and beauty centres who want to offer their clients a unique and personalised service.


The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Beatriz Ocanto

Beatriz Ocanto
She is image consultant, personal shopper, retail-fashion consultant and trainer. She usually teaches courses, conferences and workshops on image and personal branding, professional clothing and fashion product. She has developed her career in Europe, Asia and America. Coordinator of the CSP in Image Consultant and Personal Shopper.