Prepare future professionals enabled to identify, evaluate and select market opportunities, setting optimal strategies in the field of communication and brand image.
The study plan has a practical approach and is directed to the market reality. The mainstays of the course are the subjects, under a real perspective and with completely updated contents, and the faculty, top working professionals who are specialists in their field and with a high degree of expertise.
The methodology combines theoretical lessons, with study cases, seminars and workshops. Theoretical lessons and project practical sessions widen several subjects such as the social relevance of fashion, the current functioning of the fashion system, the world of luxury, the marketing of the sector, brading, market demands, collection planning, communication strategies, public relations planning, press offices, event organisation and media management.
During the course students develop an operation project associated to a company of the sector. Students are divided in work groups under guidance of a tutor, with the contribution of the teaching staff. The projects is to be presented to the faculty, the coordinador, the school direction and the associated company.
Designers, graduated in fashion and textile, advertising, communication, marketing or other related areas. Professionals with at least two-year experience in the field, who want to acquire the necessary tools to face effectively an increasingly competitive and changing sector.
Responsible for marketing and communication in textile and fashion companies, journalist, coolhunter, fashion and marketing consultant, collaborator in mass media of the industry, expert in virtual marketing projects in the fashion industry, etc.
Duration and frequency:
Start: 26th of September 2019
Frequency: 8 months
Timetable: Monday to Thursday from 6.30 p.m to 10.30 p.m
* The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master issues private degrees.