Design for Innovation Strategy

Continuing Study Programs - Barcelona

Download the brochure

The Postgraduate in Design for Innovation Strategy equips students with design-specific methodologies and tools allowing them to identify new business opportunities and come up with valuable solutions. 

Global trends such as technological breakthroughs, a growing population, scarce resources and climate change are posing major challenges for companies. And an innovation-based strategy is crucial to ensure sustainable long‑term growth. Here, design plays a key role in promoting and facilitating innovation.

This Postgraduate Degree trains leaders with the ability to manage complex design processes and take on new challenges to promote innovation. To this end, the course proposes a dynamic methodology and a practical approach based on analysing data, exchanging information and discussing case studies, as well as including conferences, talks and workshops

  • Credits
    30*
  • Start date
    April 2020
  • Duration
    3 months
  • Attendance
    part-time
  • Language
    English

Methodology

A dynamic methodology in which the course serves as a laboratory for analysis & exchange of information and discussion of cases. Participants will have the opportunity to share experiences with the speakers, in a climate of close dialogue that serves as a meeting point of their current knowledge and future career aspirations.

Objectives

Equip the participants with the set of skills to promote, develop and manage innovation through design, either on a project or within an organization.

Provide the knowledge and methodological tools to allow developing and managing innovative projects, from creating new products and services to create new business models or redefining processes, always from the perspective of “design thinking”.

Understanding the design methodologies and processes that allow bringing ideas into practice.

From a critical approach, the course will provide the skills to be able to challenge the established procedures identify opportunities, implement innovative strategies through creativity and design, integrating all the knowledge involved in the innovation process.

Student profile

Grade/degree in any Design discipline, engineers, architects, marketing, communication and businesses professionals.

Communication and marketing specialists.

Professionals dedicated to the world of business and strategic planning.

Entrepreneurs and industrialists from different sectors seeking to question their own value creation processes and to find techniques and methodologies to rethink their approach to business.

Other professionals with proven experience in the field of design, innovation or marketing.

Job opportunities

Coordinate and develop processes for design innovation and its implementation as a strategic tool.

Identification of business opportunities through the methodologies learned.

Strategic vision for the conceptualization and development of new products and services.

Management and promotion of creative culture within the company.

Have the skills and vision for working in multidisciplinary teams.

*Credits

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Guido Charosky

Guido Charosky
Co-founder of Drop-Design for Innovation, an innovation consulting firm focused on creating exceptional products and services, focused on the user experience and business model. He has collaborated with multinational companies, SMEs and startups and has carried out projects in Argentina, United States, Spain, England, Italy and Dubai. His work has been published in different magazines and newspapers, and has received design awards in Germany, the United States, Argentina, Spain and Japan. Coordinator of the Master in Strategic Design, Innovation and Entrepreneurship, the CSP in Design for Innovation Strategy and the CSP in Project Management for Creative Industries.    

Labs