The Postgraduate in Event Design and Management confers students with specific know‑how and tools to organise events with real communicative value.
Events are an opportunity to send a message and build a stronger connection between a brand and its audience. Both on a small and large scale, event organisation is one of the most keenly developed marketing and communication strategies for companies and agencies owing to its adaptability and room for innovation in transmitting concepts, launching products and deploying corporate actions.
This Postgraduate Degree requires students to apply their theoretical foundations to develop a real case study in groups, as well as delivering a final project presentation in front of a jury of experts comprising teachers and clients.
PLAN ESTRATÉGICO Y PLAN DE COMUNICACIÓN. OFFLINE Y ONLINE
PATROCINIO & PARTNERS
ACCIONES DENTRO DEL EVENTO
TIPOLOGÍAS DE EVENTOS
CONCEPTO DEL EVENTO
TÉCNICAS PARA IDEAR EL CONCEPTO CREATIVO
DIRECCIÓN DE ARTE
ESTILO Y MOOD BOARD
PROCESOS DE ORGANIZACIÓN DE EVENTOS
EQUIPOS Y PERFILES: RELACIONES INTERNAS Y EXTERNAS
MEDICIÓN DEL EVENTO
CATERING COMO INNOVACIÓN
PRODUCCIÓN TÉCNICA Y LOGÍSTICA
Remarkable is that teacher who accomplishes himself what he teaches to others. (Italian proverb)
IED faculty are professionals that daily face the market. Here you can read their bios.
Studies of Art History at the University of Barcelona and Contemporary Image Procedures at the Massana School in Barcelona. She has worked as Creative Director for several brands in event organization (Rolex, Citrà'en, Skoda, Lancà'me, Mango, Avui, Audi). Currently she is a codehunter, specialized in communication codes consultancy Europe "" China and freelance creative in marketing agencies and event organization. Third consecutive year in the coordination of the specialization course in Fashion Event Organization in IED. Coordinator of the Postgraduate course in Design and Management of Events.
His professional career combines experience in advertising with art direction as applied to specialised events in the fashion, luxury, lifestyle, automotive, gastronomy and mass market sectors. His professional field covers creativity, strategy, the creative idea of an event and art direction in the implementation process. Coordinator of the Postgraduate in Event Design and Management.