Brand design and management - Food, Wine and Tourism
Master Courses - Barcelona
The Master in Brand Design and Management: Food, Wine and Tourism trains professionals with a new approach towards management in the tourism, hospitality, gastronomy and wine sector.
In this day and age, launching and boosting a brand in these sectors requires a cross-sector skill set and 360° vision. This course is inspired by Barcelona and Florence, the two cities where it is taught. Students will spend one semester in each city given that they are both key tourist destinations in Europe, helping them to understand and work with the identity and values of the major tourism, gastronomy and oenology brands.
Theoretical lessons in the classroom are followed by practical project experience in the form of group activities coordinated by professionals and experts. The programme is rounded off with visits to relevant locations and master classes delivered by specialists in tourism, food and wine.