The course is taught by a faculty body of practitioners from Design & Business, through the immersion and practice of different innovation and strategic methodologies, analysis of case studies and the execution of a real-industry project commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets.
The Personal Research Project is is the culmination Master.
Overcome disciplinary boundaries in order to grow into key drivers of organizational success.
Develop into leaders capable of combining creativity, managerial skills and entrepreneurial mindsets within the constraints of Business realities.
Understand how design management can contribute to the creation of sustainable value within the Business environment.
Provide students with Design and Business Management tools that will enable them to become powerful key contributors in the Value Creation Chain, within the corporate environment or as independent professionals.
Develop proficiency in using the tools provided.
Expand the student’s roles and capabilities in working with innovation teams.
Encourage critical thinking.
Designers of all disciplines (Graphic Design, Product Design and Interior Design), architects, professionals from Business and Management areas, Marketing and Communication are welcome to join the program.
Students who take this course add value to their professional experience in both business companies, design studios and strategy firms, practicing design management in positions such as design department managers, brand managers, design directors, innovation directors, service designers and design strategists. Also work as managers and executive responsible for making decisions about how design is used in the organization, in companies, design and innovation agencies, but also in education and government agencies.
Design managers deal managing teams that might include industrial design, graphic design, service design, environment design, brand identity, fashion design, interface design, interior design, experience design, architecture and engineering.
The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.