Master Courses - Barcelona
The Master in Service Design allows future service designers to learn about different conceptual perspectives when designing a service. It is an opportunity for students to gain theoretical insight and to practice using specific methods and tools for each approach. Students are tasked with team projects and challenged with the entire process of creating a new service or transforming an existing one – from research and conception to prototyping and preparing pilot interventions.
The concept of Service Design refers to innovation in services from a human and systemic perspective by leveraging creativity and iterative processes. So, what exactly does a service designer do? These are some of their possible functions, depending on their professional background and the context they work in:
- Orchestrating the various stages of a service to ensure a pleasant, seamless experience.
- Detecting opportunities for new services and conceptualising systems that allow to co-create added value with users or even among multiple organisations.
- Enabling various players to take an active part in defining new practices and narratives about value, both inside and outside organisations.