Strategic and Creative Brand Communication Management

Master Courses - Barcelona

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The Master in Strategic and Creative Brand Communication Management gives rise to creative professionals with a strategic outlook who are able to develop innovative communication solutions that resonate with 21st century consumers.

This course covers every aspect linked to digital media and technology, including: social media, interactive digital advertising, content marketing, search engine optimisation, alternative media, viral phenomena, experience design, mobile marketing, personal branding and communication for start-ups.

Today, when the rules of the game have changed for advertisers, agencies, media and users, the market is in need of a new professional profile able to develop ideas that are liquid, responsive, ground-breaking, mobile, non-invasive, expandable and potentially viral.

 

Complementary Module

Check the new Research & Publish Module course, a complementary module with a duration of 6 months, that provides an introduction to the main theoretical and practical tools for research and reflection that are generated in the field of communicating and disseminating projects in the field of design so that students can acquire the skills to document their work correctly, communicate it properly to their target audience and disseminate it through the most appropriate channels. Request more information to your advisor.
  • Credits
    60*
  • Start date
    January 2021
  • Duration
    6 months
  • Attendance
    full-time
  • Language
    Spanish

Methodology

The masters is eminently practical and aims to prepare the student for the real advertising world of today.

Teachers set their students real challenges and invite them to apply the theory they have learned using exercises and simulations to be carried out individually or in groups.

 Objectives

To boost the ability to analyse and diagnose communication problems and to assess the measures taken to overcome them.

To apply project management methods and techniques to put forward publicity planning strategies.

To learn all about brand positioning and repositioning in different territorial areas.

To acquire the tools needed to develop innovative, high-impact concepts and ideas.

To develop the skills to use different media and formats, including conventional and alternative ones.

To become experts in planning campaigns and carrying out all kinds of communication projects.

To create a sound publicity portfolio, including both strategies and creative elements, which can then be used as proof of quality in job interviews or freelance projects.

To boost creative potential and versatility, both of which can be applied in a broad range of areas and professional profiles within the publicity industry.

Student profile

Professionals, graduates or undergraduates wishing to develop their strategic and creative side in advertising agencies (accounting, strategic planning or creative planning), communication firms, graphic studios, media agencies, or publicity marketing and communication departments.

Job opportunities

Creative publicity agency departments (both on- and off-line).

Strategic planning departments for agencies or advertising brands.

Marketing and communication departments working for businesses or institutions.

Accounting departments in publicity agencies.

Graphic studios and corporate branding firms.

Media agencies.

*Credits

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.

  • SPECIFIC MODULE

    • DIRECCIÓN ESTRATÉGICA Y MARKETING

      EMPRESA PUBLICITARIA HOY
      PLAN DE MARKETING I (OFFLINE) 
      PLAN DE MARKETING 2 (ONLINE)
      DIRECCIÓN DE CAMPAÑA 
      ESTRATEGIA DE MEDIOS (OFFLINE Y ONLINE)
      PLANIFICACIÓN ESTRATÉGICA
      ESTRATEGIA CREATIVA DIGITAL
      RETAIL MARKETING

       

    • DIRECCIÓN CREATIVA

      DIRECCIÓN CREATIVA
      REDACCIÓN PUBLICITARIA Y STORYTELLING
      DIRECCIÓN DE ARTE
      IMAGEN PUBLICITARIA
      USER EXPERIENCE & SERVICE DESIGN
      PRODUCCIÓN DE CONTENIDOS DIGITALES
      PUBLICIDAD ALTERNATIVA
      BRANDED CONTENT Y MARKETING DE CONTENIDOS

       

    • INTERNET Y MOBILE HIGHLIGHTS

      PUBLICIDAD MOBILE
      MARKETING EN BUSCADORES SEM/SEO
      SOCIAL MEDIA & COMMUNITY MANAGEMENT
      PUBLICIDAD VIRAL

       

    • COMPETENCIAS Y RECURSOS DE LA PROFESIÓN PUBLICITARIA

      SEMIÓTICA DE LA COMUNICACIÓN
      PLANIFICACIÓN ECONÓMICA

       

    • TRABAJO FINAL DE MASTER

      PROYECTO 1 + TFM
      REFUERZO PROYECTO EN DIRECCIÓN DE ARTE

       

  • COMMON MODULE

    • MÓDULO COMÚN DE DIRECCIÓN ESTRATÉGICA Y CREATIVA DE COMUNICACIÓN DE MARCA


      DESIGNING FOR THE MANY
      DESIGN TOUR
      PUBLIC SPEAKING
      PORTFOLIO AND PERSONAL BRANDING
      RECURSOS PARA LA BÚSQUEDA DE INFORMACIÓN
      DESIGN PROCESS
      DISEÑO SOCIAL Y SOSTENIBILIDAD
      HERRAMIENTAS PARA LA COMUNICACIÓN DEL PERFIL PROFESIONAL

       

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Silvia Sivera

Silvia Sivera
Ph.D. in Communications from the Universitat Ramon Llull, M.A. in Information Society and Knowledge from the Universitat Oberta de Catalunya and B.A. in Advertising and Public Relations from the Universitat Autònoma de Barcelona. She worked for over 15 years in creative advertising with multinational advertising agencies and she is currently a lecturer. Coordinator of the Master in Strategic and Creative Brand Communication Management.   

Labs