The masters is eminently practical and aims to prepare the student for the real advertising world of today.
Teachers set their students real challenges and invite them to apply the theory they have learned using exercises and simulations to be carried out individually or in groups.
To boost the ability to analyse and diagnose communication problems and to assess the measures taken to overcome them.
To apply project management methods and techniques to put forward publicity planning strategies.
To learn all about brand positioning and repositioning in different territorial areas.
To acquire the tools needed to develop innovative, high-impact concepts and ideas.
To develop the skills to use different media and formats, including conventional and alternative ones.
To become experts in planning campaigns and carrying out all kinds of communication projects.
To create a sound publicity portfolio, including both strategies and creative elements, which can then be used as proof of quality in job interviews or freelance projects.
To boost creative potential and versatility, both of which can be applied in a broad range of areas and professional profiles within the publicity industry.
Professionals, graduates or undergraduates wishing to develop their strategic and creative side in advertising agencies (accounting, strategic planning or creative planning), communication firms, graphic studios, media agencies, or publicity marketing and communication departments.
Creative publicity agency departments (both on- and off-line).
Strategic planning departments for agencies or advertising brands.
Marketing and communication departments working for businesses or institutions.
Accounting departments in publicity agencies.
Graphic studios and corporate branding firms.
The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.