Strategic and Creative Brand Communication Management
Master Courses - Barcelona
The Master in Strategic and Creative Brand Communication Management gives rise to creative professionals with a strategic outlook who are able to develop innovative communication solutions that resonate with 21st century consumers.
This course covers every aspect linked to digital media and technology, including: social media, interactive digital advertising, content marketing, search engine optimisation, alternative media, viral phenomena, experience design, mobile marketing, personal branding and communication for start-ups.
Today, when the rules of the game have changed for advertisers, agencies, media and users, the market is in need of a new professional profile able to develop ideas that are liquid, responsive, ground-breaking, mobile, non-invasive, expandable and potentially viral.