Fashion, Communication and Social Media - Junior
Barcelona
ESP
Summer Course
Language
Spanish
Start date
June 2026
Frequency
Part-time
Fruition
On campus
Duration
2 Weeks
Course Coordination
João Alves
Price
Discover how fashion brands communicate today and learn how to turn ideas into creative content for social media through a hands-on, collaborative experience.
The summer junior course in Fashion, Communication and Social Media is an intensive program aimed at students aged 15 to 18 who are interested in fashion, creativity, and digital communication. Throughout the course, you will experience how a fashion communication campaign is built, from understanding the brand to connecting with its audience.
You will work in teams on a realistic challenge focused on the communication of a fashion brand. You will learn how to analyze a brand, define objectives, identify the target audience, select the right channels, and develop a creative strategy connected to culture and current trends. The course invites you to think from a communication perspective, understanding fashion as a visual and cultural language.
In a constantly evolving industry shaped by digitalization and content creation, this program offers a first guided introduction to fashion communication and branding, helping you understand how ideas become messages and how those messages take shape on social media.
Information to decide
Experience the full process of creating a fashion campaign: understanding a brand, defining its audience, developing a creative idea, and turning it into social media content, just like in the professional world.
The course takes place over 2 weeks, with a total of 50 on-campus hours, held in the mornings. Learning is based on hands-on practice, teamwork, and the development of a shared project.
The program content is organized into interconnected blocks of communication, strategic marketing, and creativity, all applied to the creation of a campaign for a specific social media platform. You will work through analysis, ideation, production, and presentation following a process similar to professional practice.
This course is aimed at students aged 15 to 18 who are interested in the fashion industry and, more specifically, in communication, marketing, and branding applied to fashion.
It is ideal if you are curious about creativity, social media, and visual culture and want to explore whether fashion communication could be your future academic path.
This program offers a first real and guided experience in fashion communication, helping you understand how the industry works from a creative and strategic perspective. You will develop key skills such as teamwork, creative thinking, and idea communication, while building a first project that will help you make informed decisions about future studies in fashion and communication.
Syllabus
During the course, you will explore the key stages of the fashion communication process:
- Team activation and understanding the challenge
- Brand and context analysis
- Audience definition and opportunity identification
- Communication strategy and channel selection
- Creative idea and tone of voice development
- Guided content production
- Presentation techniques and pitching
- Final project presentation and feedback
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