Postgrado en Digital Native Brands Startup program

Start date

January 2023






6 Months



The goal of the Postgraduate in Digital Native Brands Start-Up is to train and mentor talent in the area of design in order to create a digital native brand.

The programme of accompanying entrepreneurs exclusively promotes digital native brands, which are characterised by their emergence in the online world, managing user experience, commercialisation through their own e-commerce channel. The brand therefore represents not only the product but also the sales platform.

The training of the Postgraduate in Digital Native Brands Start-Up uptakes into account the mindset and specificities of the design world as applied to digital businesses and helps to create the relational capital needed to start the adventure of creating a digital start-up.

Information to decide


  • To accompany an entrepreneur in the start-up process, including the aid of mentors who have created their own companies and experts linked to the entrepreneurial and innovative ecosystem in Barcelona with binding experiences in DNVBs.

“Barcelona is the world’s fifth city in entrepreneurship”

  • To train people who want to make a digital native brand idea a reality, have designed a product or generally want to learn how to set up a start-up with an online brand in a fully applied and authentic manner. 

“Mentoring for real business development”

  • To experience with digital native entrepreneurs the critical points of the entrepreneurial process, approaching the start-up and investment sector to explain the business developed.

“Learning by doing from idea to investment, launch and expansion”

DNB is an entirely practical programme in which participants are encouraged to create their start-up at their own pace, adapting it to the reality of the business.

It has a team of teachers and mentors who provide support and advice based on their experience and vision, in addition to ensuring that the entrepreneur applies all the key elements to their business idea for success. The participant iteratively validates prototypes of their value proposition and the mentors help them to interpret the results.

Applicants with university studies and professionals without a degree who can justify similar knowledge based on their professional experience who want to launch their digital brand, having acquired the essential knowledge to succeed in designing concepts, services or products that can satisfy the new consumer.

It is also aimed at professionals working in companies for whom design is a way of life and want to become intrapreneurs (launch a digitally native initiative/business unit).

Professional Opportunities

– Create your own start-up and/or spinoff based on an innovative idea for a company.

– Intrapreneurship within organisations.

– Consultancy on the creation of digital native start-ups.

– Develop innovative ideas for corporations looking for entrepreneurial talent (innovation hubs).


The programme has been conceived and developed in partnership with Vinton.

IED Barcelona also has the collaboration of professionals from selected companies so that students can have direct contact with the reality of the labour market through visits, lectures and presentations. This programme has the collaboration of companies and entities such as Colvin, Incapto Coffee, Holaluz, Citring, Saye, Project Lobster, Brava Fabrics, Marvel Youtuber, Impact Hub, Shopify España, Galactinet, Asti Robots and Datalong.

The collaborations with companies vary in each edition depending on availability and goals. The programme develops specific activities within the framework of the Barcelona innovation hub.