Language

Spanish

Start date

October 2022

Frequency

Part-time

Fruition

On Campus

Duration

3 Months

Credits

15

This course trains the professionals of tomorrow to adapt to new trends in consumption habits and technology in the commercial sector.

Visual Merchandising is intended to encourage customers to purchase products and hire services, but especially to make them want to come back thanks to persuasive actions.

The CSP in Visual Merchandising believes in the power of carrying out real exercises to truly understand what this profession entails: dressing mannequins and window displays, fashion placement, styling, selecting materials, locating goods distributors, lighting, new trends, and basic knowledge of the history of fashion and of fashion products.

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Objectives

Study the new purchaser profile to offer a new concept of a Visual Merchandiser and deepen into fashion history and the current functioning of fashion products, so to understand and obtain a solid cultural foundation.

The postgraduate course program is divided in two parts:

A conceptual part, nourished with lectures by several professionals working in the different stages of the production process for a visual merchandising (interior design, retail, window dressing, fashion product and branding), and a practical part, where a study case is developed so students apply the knowledge they acquire.

Throughout the course there will be educational visits outside the school as a complement for certain subjects.

Those interested with studies in fashion and marketing or having work experience in the field of fashion, commerce or similar.

Professionals trained in the field of industrial design, architecture or interior design interested in directing their activity towards visual merchandising and fashion retail.

Enterpreneurs thinking about starting their own fashion business, and in need of a training to initiate their business venture on very solid theoretical and practical foundations. 

Professional Opportunities

The course is particularly aimed at those who, in addition to their interest on the world of fashion and visual merchandising, want to start an individual or joint business venture.

In this way, the students’ professional outcomes range from being an active part in a visual merchandising management team to coordinating of one’s own sales space. 

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