Language

Spanish

Start date

January 2023

Frequency

Part-time

Fruition

On Campus

Duration

3 Months

Credits

15

A ‘good idea’ alone is no longer enough – it needs a strategic perspective.

The CSP (Continuing Study Program) in Project Management for Creative Industries trains professionals to manage, plan, execute, supervise and implement projects from a position of leadership, as well as learning to strike a balance between scope, timing and budget. 

The world of creative industries, design, communication and innovation is growing more competitive. This is where the project manager steps in to properly coordinate every agent involved and all interrelated activities, whilst also ensuring quality, profitability and value for stakeholders. 

The course follows a methodology that covers planning, organisation and resource management to meet every given project’s goals. With a practical, hands-on approach, it combines master classes with conferences and workshops. 

Information to decide

Objectives

– Provide participants with the conceptual and technical tools to plan, develop, manage and implement projects within the field of creativity, design and/or innovation.

– Learn to handle creative projects more efficiently thanks to the methodologies imparted during the course. 

– Incorporate project management into their regular activity, identifying the adequate methodology for each stage of the project, knowing and using the suitable tools for each occasion and developing their leadership aptitudes.

– Apply the knowledge acquired to several fields and formats, from integration into a company’s creative team, to management of a design studio or performance of freelance projects.

– Promote group work.

The course will have a practical “hands on” approach, combined with master classes and conferences. The students will have the opportunity to learn and experiment with the professors in a close collaboration environment. The classes are expected to become active workshops with a “learning by doing” approach integrated with the theoretical content provided by the professors.

Provide participants with the conceptual and technical tools to plan, develop, manage and implement projects within the field of creativity, design and/or innovation.

Students learn to handle creative projects more efficiently thanks to the methodologies imparted during the course. 

The aim is to enable students to incorporate project management into their regular activity, identifying the adequate methodology for each stage of the project, knowing and using the suitable tools.

The knowledge acquired in the course can be applied to several fields and formats, from integration into a company’s creative team, to management of a design studio or performance of freelance projects.

Group work is fostered and promoted, looking for participants experimentation with the advantages and difficulties of working in multidisciplinary teams, approaching the experiences to the real conditions of projects development.

Designers from any discipline.

Specialists in communication and marketing.

Professionals devoted to the world of business and strategic planning.

Businessmen and industrials from several sectors wanting to question their processes for production and products conception to find techniques and methodologies to reconsider the scope of their business.

Other professionals with proven experience in the field of design/innovation/marketing.

Professional Opportunities

- Management of design and innovation projects.

- Leadership in creative processes.

- Strategic vision to conceptualize and develop new products and services.

- Apply project management methodologies to creative processes to maximize their output.

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