We have lost our fear of the blank page and understood that content is not only writing.
Content is also design and we no longer limit ourselves to writing. We are responsible for making products and services understandable and attractive to ensure meaningful dialogue between these and people.
The Summer Course in UX Writing teaches that content cannot be understood as an isolated entity when it comes to designing an experience. It is at the heart of the process and connects with each element that comprises an experience. Content design is about telling a product, but at the same time it facilitates decisions and modulates emotions. Why then do we not start to value it?
– To provide designers with tools for creating quality content suitable for new multi-experiential reality.
– To reinforce and enrich the message by including it in the design process and adapting it to each user and each platform. It is therefore important to know who is the end reader of our message.
– To reappraise writing and recognise styles by choosing the most appropriate for each situation.
– To study the general rules of content legibility in visual interfaces by applying the basic principles of UX Writing in the design of experiences.
The UX Writing course provides 3 weeks of practical workshops based on writing and narrative techniques, discovering the various styles used in new multi-experiential reality and adapting these to users and platforms.
Monitoring is carried out by experts in the sector who provide tools for each stage of the content creation process. Various case studies of different brands are presented in order to understand the different types of messages.
Advanced course aimed at designers from various disciplines (product, fashion, visual, interior), providing all creatives with added value to create quality content suitable for new platforms.
The course offers students complete training to help them reinforce the content of all manner of projects by adding value in interdisciplinary teams or working independently. Students can also join brand-consulting teams in departments or agencies. Train to be a content experience designer.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
IED was holding a creative lecture on the occasion of Moldova in Fashion Conference on November 19th 2022
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
19 Scholarships and 5 Classroom Tutor positions available for IED Master Courses
A Ministerial Decree has published the modalities for applying the provisions of the new law.
10 scholarships to promote the talent of young creatives.
The Francesco Morelli Foundation establishes a prize for students graduating in the summer session of the academic year 2021-22.
How do we construct and explain stories? How do we use technology to improve new realities and formats? How do physical space and the virtual environment coexist? What aspects define good design in virtual worlds?
Third IED Barcelona Master Talk 21/22
An interactive installation to create our own virtual identity and an immersive journey through a 3D “wonderland” are the proposals that IED Barcelona and IED Milan presented at the SónarCCCB 2021, driven by Sónar.
IED presents a Master course in UX Design. An innovative course also in the mode of delivery: the attendance is in fact "blended" and offers a mix of online classes and offline project activities at IED Milano and Roma's headquarters.
IED Barcelona organised the round table "What's the next point?" in a bid to imagine what future design scenarios will be like from the perspective of training, taking the city of Barcelona as a case study.
On the occasion of this celebration, “A collective dream” will be showcased; a display through the history of the school by way of outstanding projects carried out by its students.
The Ex•Tĕrra project by IED Barcelona student Carolina Galeazzi has won one of the Foodture Sustainable Innovation Awards.
IED sponsors 20 portfolios of 20 students of IED Barcelona and IED Milano.
IED’s three sites in Spain: Madrid, Barcelona or Bilbao, launch 7 Scholarships for the Academic year 2022/2023
A very special start, with the date of 19 September marking 20 years since we opened our first centre in the city.
Our Alumni Luis De Javier has dressed the artist for the art work of her last album.
A proposal that speculates about future events focusing on design’s role