Fashion Marketing and Communication
Acquire comprehensive knowledge in various areas of fashion, combine creative thinking, methodological rigour in the field of management, and entrepreneurial spirit
Barcelona
On campus
ESP
IED Diploma
Language
Spanish
Start date
September 2023
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
180
Price
from €12,900
In this course you’ll learn to win the hearts of consumers by developing innovative, strategic marketing and communication plans for the fashion industry.
Fashion is constantly evolving and reinventing itself so dynamic, enthusiastic professionals are in high demand in an industry where creativity, talent and passion are key. If this fits your profile, the Diploma in Fashion Marketing and Communication is the right course for you.
You’ll start by discovering the basics of fashion, styling and business culture, laying solid foundations on which to build your learning experience. As the course progresses you can decide where you’re going to focus your career: in marketing, communication or both, choosing from a variety of profiles, or be a professional entrepreneur.
Information to decide
You’ll find a mix of content that’s always up to date, and discover how different areas of fashion work, meeting professionals who’ve already made their name in the sector.
Your learning objectives evolve during the 3-year course, adapting as new knowledge is acquired, to culminate in the final project for real companies working in the fashion industry.
Our priority is on academic preparation so you can implement your skills in the immediate future as soon as you start work. That's why the course is continually updated and networking actively encouraged.
We adopt a learning by doing approach, and focus on the interdisciplinary nature between the design specialisations studied at the school: Design, Visual Communication, Design Strategies, Fashion and Management.
If you want to work in the fashion world, but not in design, this is the course for you.
Although it’s not a prerequisite, many students who enrol in the course studied Art or Social Science at high school and want to continue their studies, focusing their career on the fashion industry.
When you’ve finished the course you’ll be ready to start your own company or work for a fashion brand in marketing management, online and offline event management, as a community manager or fashion editor, and more.
We update the course to meet the needs of the sector as it evolves, so in IED classes you’ll always find the latest up-to-date information.
We also connect different subjects, giving you a broader perspective and a more comprehensive understanding of the industry to fast-track your start in the professional fashion world.
What’s more, we created this course with a hands-on approach, configuring the subjects so you can internalise the theory you learn in the form of practice while gaining experience in real projects for fashion brands.
The course lecturers are professionals who have already made their name in the world of fashion, so the networking you do as their student gives you a head start in your career.
Syllabus
What will you learn?
In the first year you’ll learn the creative/cultural fundamentals of fashion, and you’ll also be introduced to marketing, the product, communication and trends.
First Semester
DESIGN FUNDAMENTALS MODULE
Fashion Trends
The History of Fashion
MARKETING FUNDAMENTALS MODULE
An Introduction to Fashion Marketing
Materials, Technology and Sustainability
Workshop in the Shop
Consumer Psychology and Research Techniques I
COMMUNICATION FUNDAMENTALS MODULE
An Introduction to Fashion Communication
GRAPHIC AND COMPUTER TOOLS’ MODULE
Computer Tools I / Excel
Graphic Tools I
WORKSHOPS
Creative Visual Thinking
Second Semester
DESIGN FUNDAMENTALS MODULE
The History of Art
MARKETING FUNDAMENTALS MODULE
An Introduction to Finance
Basic strategies for a marketing plan and consumer profiles
Consumer Psychology and Research Techniques II
COMMUNICATION FUNDAMENTALS MODULE
Digital Communication and the Digital Communication Plan
Event Design and Management
PROJECT MODULE I
Digital Marketing Project
WORKSHOPS
Public Speaking I
What will you learn?
In the second year you’ll apply the fundamentals of the first year, and learn how to use marketing, communication and management tools in a strategic way in the fashion world. You’ll discover the ins and outs of consumer analysis and product distribution, as well as different strategies you can use in marketing, advertising and fashion journalism.
First Semester
APPLIED MARKETING MODULE
Strategic Marketing
The Luxury Market
Retail Marketing
Digital Analysis
APPLIED COMMUNICATION MODULE
Art Direction
Visual Merchandising
Semiotics
Press Office and PR Management
FASHION PRODUCT MODULE
Materials and Technology
Innovation for Sustainability
The Fashion Product
Second Semester
APPLIED MARKETING MODULE
Consumer Trends
Licensing and Co-Branding
Distribution Channels and E-Shops
APPLIED COMMUNICATION MODULE
Styling
Fashion Journalism
FASHION PRODUCT MODULE
Fast Fashion Product Management
Product Strategy and Branding
GRAPHIC AND COMPUTER TOOLS’ MODULE
Computer Graphics Tools II
PROJECT MODULE II
Strategic Project / Marla
WORKSHOPS
Public Speaking II
What will you learn?
As an aspiring graduate you’ll learn to develop strategic plans in different disciplines, such as finance, communication, new business opportunities, purchasing, and more. Your studies this year will be based on case studies as you develop your final project.
First Semester
STRATEGIC MARKETING MODULE
Budget and Financial Strategy
Sales Management
Macrotrends
Selling Online
Merchandising Plan and Category Management
STRATEGIC COMMUNICATION MODULE
Strategic Communication
Fields of Intellectual Property
Sponsorship
Brand Identity Systems
The Metaverse
GRAPHIC AND COMPUTER TOOLS’ MODULE
Audiovisual Portfolio Development
PROJECT MODULE III
Pre-thesis Project
Second Semester
PROJECT MODULE III
Thesis Project (final project)
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