Fashion Brand Management
The Master for problem-solving and innovation-driven fashion enthusiasts.
Florence
On campus
ENG
Master Programs
Language
English
Start date
November 2024
Frequency
Full time
Fruition
On campus
Duration
9 Months
Course Coordination
Marco Bartolucci
Price
24.000 €
Find out the current facilitations
Understand and manage the balance between the creative and economic demands that define the fashion business.
Blend your passion for fashion brands with a deep understanding of marketing processes and levers. Study the impact of visual culture and analyze the intricate relationship between the fashion industry and contemporary art.
Build methodological foundations that will allow you to develop and present effective brand strategies. The Master in Fashion Brand Management combines research and practice to simulate the realities of the fashion industry through a design-oriented approach.
Students will gain the fundamental skills and knowledge necessary to produce strategic communication and business plans through lectures, relevant case histories, and workshops. Students will also have the opportunity to immerse themselves in prestigious company visits, coming into direct contact with a variety of professional figures from the local fashion scene.
Information to decide
Learn how to launch a new brand, restyle a current one, and reactivate a dormant one in a course that privileges learning by doing.
The IED Master in Fashion Brand Management is founded on a design and project-oriented approach that balances theoretical study with practical applications, touching on a variety of aspects from the Sociology of Imaginary to Fashion Operations.
Students will undergo a marketing strategy simulation and learn how to devise and present an effective communication proposal. Teamwork will complete individual study as the master aims to prepare students for working in structured companies that operate in a global context.
The course’s final project will see students recreate the relationship between a client and a consulting firm, developing a professional brand strategy that will effectively maximize a brand’s current performance.
Considering the wide range of cultural, managerial, and visual aspects of branding, this Master is open to all students interested in entering the world of fashion, with a passion for brands as a common denominator. The course has been designed to prepare students for careers in Brand, Communication or Marketing Management roles. The skills and competencies acquired in this program may also be fundamental if students wish to develop their career in the field of Brand Strategy and Consulting.
Our Fashion Brand Management Master's Program offers students the opportunity to learn how to sell a product or service using brand appeal and a combination of customer experience and market psychology. It is true that an understanding of brand concepts will be your source of learning and your route to developing effective business strategies designed to maximize the efficiency of business processes and operations. You will gain fresh and vertical insights into fashion branding by experiencing a professional approach to brand identity as a key lever.
The main software you will need during your course is provided by IED!
On this page you will find all the features you need for your computer.
Syllabus
This Master’s Degree consists of subjects covering a variety of marketing activities, with a special focus on brand management skills. The idea here is to enable you to analyse different processes and use effective methods for branding strategies in the fashion industry.
The Subject of the Master Course are:
- Contemporary Fashion Culture
- Sociology of Imaginary
- Visual Lab
- Fashion Business
- Fashion Brand Management
- Fashion Trend Forecasting
- Fashion Operations
- Fashion Merchandising
- Case history
- Company visits
- Final Project
Faculty
Theo Grassl
Member of the Executive board of the Fashion Council Germany
Mentor
Marco Bartolucci
Fashion brand consultant
Course Coordinator
Livia Quaresmini
Fashion & Sustainability Professor
Irene Chellini
Anthropologist
Gabriele Lanzi
Attorney
Marco Crisci
Fashion and luxury professional
Giuseppe Senatore
Graphic Designer/Art Director
Anne-Marie Mousseau
Professor
Alberto Caselli Manzini
Professor
What people say
“Fashion Brands are the essence of personality, creativity, design and craftsmanship. Fashion Brand Management is how to turn that into reality.”
Fashion Brand Management Master Course Mentor
"Understanding the impact of trends and what is necessary for a business means comprehending the history, how they move through culture and how the memes play into dispersing trends over seemingly disconnected sectors is essential.”
Fashion Trend Forecasting Master Course Mentor
“The most compelling fashion brands of today have found a way to balance innovative design and creativity with social consciousness. Consumers are no longer mesmerized by popularity or cache — they want to invest in clothing that speaks to their identity and tells a story. As a style editor and writer, I’m excited to share my perspective on fashion’s evolution through youth culture with IED’s master class.”
Creative Direction for Fashion Master Course Mentor
“We are living in a historical moment in which it is necessary to break the vicious cycles, rules and schemes that were created in another era and cannot be sustained today.”
Fashion Business Master Course Mentor
“Buying and Merchandising is a balance of clever fashion sense and business expertise. Because of the new fashion rhythm is a key function for fashion brand and retailer since it requires a proactive professional, who is always up-to-date on the latest trends, to better understand what final consumers want to buy.”
Fashion Merchandising and Buying Master Course Mentor
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