ESP
Language
Spanish
Start date
October 2023
Frequency
Evening
Fruition
On campus
Duration
9 Months
Credits
60
Price
from 13.000€
The Master of Creative Direction for Retail integrates the design of spaces and commercial strategies with the development of a brand identity.
Through the experience of leading professionals in the retail and interior design industry, students will learn how to develop projects that meet the current needs of retail companies in order to increase sales and convey brand identity.
With its mixed format, this qualification will allow all students to learn, participate and be part of the IED community in person, in the physical classroom and virtual classroom, and remotely.
By completing an IED Madrid master's degree programme, you will access cross-cutting training that complements your knowledge and strengthens your skills, preparing you to be a unique profile in the job market.
Online preparatory course: optional
As a student of this master's degree, you will be able to participate in a preparatory course on basic tools for understanding the functioning of design and the skills, from a technical and personal development point of view, inherent to it:
Elective subjects: IED credits
In addition to the core subjects of the master’s degree programme, you may choose between 2 and 5 optional branches that make up the DNA of IED students. These training branches cover the tools that will make the difference in completing your professional profile.
CoLAB: IED credits
To enhance the cross-cutting nature of the programmes, we have a collaborative project in which students from different programmes come together to develop one single project. With the guidance of leading professionals in the sector as tutors, the working groups will approach new disciplines and techniques. You will meet profiles from other programmes, you will interact with them as in companies’ multidisciplinary work groups, enjoying a unique experience that will enrich the way you approach a project.
In addition, this collaborative project will feature two weeks of conferences, workshops and group presentations: WikIED.
Objectives
Professional Opportunities
DESIGN
Lightning Design
Window Design
Industrial Design
Experience Design
From 2D to 3D
Material Research
Branding Strategies
Branding and Design
CULTURE
Retail History
Design History
Art and space
Trend Explorer
References Research
Retail Forward
COMMUNICATION
Hypergraphics
Graphic design and packaging
Art direction
Project difussion
EXIT
Masterclass
PROJECTS
P1 Pop Up
P2 Stand
P3 Shop
FINAL PROJECT