Fashion and Communication | © Estudiante: Carlota Gil

Language

Spanish

Start date

October 2023

Frequency

Evening

Fruition

On campus

Duration

9 Months

Credits

60 IED (480+20 horas)

Price

€13,000

Focus your professional profile on fashion communication to let people know what’s happening on the fashion scene in a truly inspirational way.

Communicate change: in this Master's Degree in Communication and Fashion you’ll learn to use the best tools to create effective communication in the fashion industry. As you progress in the master's degree you’ll acquire the know-how you need to communicate creative and innovative concepts, things that define the very nature of fashion.

 

Fashion communication encompasses every way in which we raise awareness, establish and position the image of a brand in the complex ecosystem of a highly competitive, professional market. Let your creative talent unfold in this demanding field: design specific strategies for new trends that bloom on the fashion scene with every new season.

 

This degree gives you the chance to learn the ropes in online and face-to-face classes as an integral part of the IED community; you can also use the virtual campus, and have access to creative labs.

Information to decide

Get a solid grounding in the fashion industry, specialising in communication in this ever-changing, fashion-focused world.

IED Madrid programs are project-based. In other words, your learning experience evolves around the development of projects in which you can put what you’ve learned into practice.

 

Throughout the master, you’ll develop projects with students and professionals with a variety of different profiles. You’ll be working in spaces characterised by a project-based culture and their own distinct methodology, spaces where interdisciplinary experience and innovation take fashion into the future.

 

Develop concepts and work on practical exercises in creative workshops to acquire in-depth knowledge of specific topics with the help of professionals who’ve already made their mark in the sector.

 

Here at IED we put great emphasis on the importance of experience gained in an interdisciplinary context. It’s only by working together that students from various courses can develop a truly unique collaborative project.

 

This Master's Degree in Communication and Fashion is for degree holders and graduates with a passion for fashion, communication and marketing, looking for a way to combine these three disciplines in a future career.

 

Take your first steps in the professional fashion world, make contacts in the industry, learn from professionals, create a curriculum with qualities of undeniable interest for fashion brands. If that sounds like what you’re looking for, this is the master for you.

In this master's degree you’ll acquire the tools, know-how and practical experience you need to communicate in the most effective way. Turn your passion for fashion into a career. Experience the style, artistic interest and dedication in every facet of IED to find inspiration and take your ideas to the next level with your course lecturers, fellow students, and project partners.

 

Studying your degree in Madrid is a great opportunity. In recent years, the capital of Spain has become a vibrant hub of European fashion, a place where major brands look for new talent, where there is much to be done in communication and marketing.

Syllabus

First, we’ll lay the theoretical foundations and take a look at the best tools to use in the online part of the course. Then you’ll put everything you’ve learned into practice in face-to-face classes and workshops at IED Madrid.



FASHION JOURNALISM AND MEDIA

The Press Office and Copywriting

Fashion Journalism

Advertising



FASHION: CONCEPTS, ANALYSIS AND A GLOBAL VISION

Creating a Brand

Creative Direction

Fashion Influencing



THE BUSINESS OF FASHION. FASHION MARKETING, DIGITAL STRATEGIES AND COMMUNICATION

Digital Marketing

Promotional Productions and Events

Influencer Marketing

Fashion E-Commerce Management

Retail Marketing



PROFESSIONAL TOOLS AND TRENDS

Representation

Human Resources

Presentations (Eng)

Creative Tools

Leadership



PROFESSIONAL TOOLS AND TRENDS

Masterclass

Conversations



FINAL PROJECT

Final Project Master's Thesis



Optional subjects

Human-Centric Design (Humanities)

Design anthropology

Gender and decolonial studies

Research methods

 

A better future (Sustainability)

Eco-design strategy wheel

Environmental impact

Energy efficiency and logistics

 

Technology and Innovation (Maker Culture)

Interactive products

Biomaterials

UX

 

Forward-Thinking (Strategies)

Disruptive thinking

Problem solving techniques

Behavioural methods

 

Career accelerator (Enterprise)

An entrepreneurial mindset

Start-up

Leadership

Faculty

Alberto Martínez Mora

Teacher

Adrián Martín Gómez

Teacher

Elba María Saavedra Déniz

Teacher

Raquel Fernández Sobrín

Teacher

David Ismael Martín Martín

Teacher

News