Fashion and Communication
Madrid
On Campus
ESP
Master's Degree
Language
Spanish
Start date
October 2022
Frequency
Part-time
Fruition
On Campus
Duration
1 Year
Credits
60
The fashion industry is probably one of the sectors which best reflects a dynamic and constantly evolving world. Brands, more than ever, are about much more than products, and fashion brands understand this. The Master of Communication and Fashion trains people who are capable of managing communication, understanding its transcendental role, and who can master the tools of communication in the basis of the creative and innovative terms that define the very nature of fashion.
With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely.
Information to decide
By completing an IED Madrid master's degree programme, you will access cross-cutting training that complements your knowledge and strengthens your skills, preparing you to be a unique profile in the job market.
Online preparatory course: optional
As a student of this master's degree, you will be able to participate in a preparatory course on basic tools for understanding the functioning of design and the skills, from a technical and personal development point of view, inherent to it:
- Presentation and portfolio
- Methodology
- Social Innovation
- Photoshop *you will be able to take a level test at the start of the course
- Indesign *you will be able to take a level test at the start of the course
Elective subjects: IED credits
In addition to the core subjects of the master’s degree programme, you may choose between 2 and 5 optional branches that make up the DNA of IED students. These training branches cover the tools that will make the difference in completing your professional profile.
CoLAB: IED credits
To enhance the cross-cutting nature of the programmes, we have a collaborative project in which students from different programmes come together to develop one single project. With the guidance of leading professionals in the sector as tutors, the working groups will approach new disciplines and techniques. You will meet profiles from other programmes, you will interact with them as in companies’ multidisciplinary work groups, enjoying a unique experience that will enrich the way you approach a project.
In addition, this collaborative project will feature two weeks of conferences, workshops and group presentations: WikIED.
Graduates or those with a diploma in the fields of Communications, Marketing, Fashion, Journalism, Design, etc. Professional experience will be valued
Goals
- Obtain specific training to the work in the field of fashion, communications and marketing
- Acquire the knowledge necessary to identify the specific needs of the fashion industry
- Get to know various communications tools and learn to use them
- Enter the digital environment, new technologies and their real implementation in communications strategies
- Understand the role and interrelationship of the various sectors involved in the communications process: freelance workers, communications departments, marketing, advertising, public relations, events, etc.
- Understand the importance of communications in the business structure of the fashion world
- Learn to correctly interpret the needs of a brand in the fashion industry
Professional Opportunities
- Communications or marketing departments at fashion companies
- Communication agencies, events and PR
- Communications officer at a showroom
- Writing for fashion magazines
- Digital marketing agencies for fashion
- Advertising agencies
- Communication or marketing departments at cosmetics companies
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