Events: from concept to execution
Milan
On campus
ITA
Continuing Study Programs
Language
Italian
Start date
November 2023
Frequency
Evening
Fruition
On campus
Duration
6 Months
Course coordinator
Maurizio Murciato, Laura Boy
Price
3.200 €
In May 2015 “the Event of Events” will start in Milan: Expo 2015.
This means that, for six months, some tens of thousands of correlated events are planned not only in Milan, but in all of Italy. The Events:from conception to execution course constitutes an intense experience enriched by the direct contribution and participation of qualified professionals. The Events:from conception to execution course in fact ends right before the great international event in 2015 and thus constitutes an ideal basis to be immediately inserted in the organizational activity of these events. The 120 hours of the course, in fact, are aimed at training professionals able to manage any event in each one of its phases: from the concept and design to its development, from the production to budget control; professionals able to interpret the true needs of the customer and guarantee his complete satisfaction.
The course moreover faces all the issues of experience marketing and corporate and institutional communication (of which events are an integral part) with particular attention to external relations (press office, media relations, lobbying, PR) and to new technologies.
Language: The lessons are held in Italian language; to attend the course, is required a good knowledge of Italian language reading and oral comprehension.
Information to decide
A particular characteristic of this course (which is taught in collaboration with communication and event production companies) is that of furthering a direct contact with the professionals who operate in event creation (stand assembler, technical service, catering, art director) and of offering a wide and exhaustive range of “experiences” shared by professionals with expertise in the various types of events that characterise the current market.
Program:
- Project Strategy
- Suppliers – Professionals in the field
- Communication
- Writing the Project
- Experiences – Types of events narrated by experts
- Producing the event
- The event
- Closure and Reporting
- Final Project Work
Syllabus
Project Strategy
Suppliers – Professionals in the field
Communication
Writing the Project
Experiences – Types of events narrated by experts
Producing the event
The event
Closure and Reporting
Final Project Work
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