Stefania Nardelli, Stefania Maglia
The Product Manager and Merchandising Manager are key roles in the fashion system.
The Product Manager follows the progresses of the creative process, conveys ideas into concrete concepts and at the same time is able to add value to existing products, turning them into innovative proposals. He/she has a deep knowledge of fabrics’ features and characteristics enabling him/her to use them in an optimal manner. Knowing textiles and clothing techniques, timing and production costs, he/she is able to think of possible solutions for creative, qualitative, technical and economic effects on the final product.
The Merchandising Manager follows all the creative processes originating from an idea until its production. He/she coordinates the different phases of the project implementation, starting from the choice of materials to the development of the first samples, the production and the final commercialization. He/she defines strategic directions in distribution policy, the timing and the pricing policy, playing a strategic role in the positioning of a brand in the market, securing a cost-effective investment in innovation and industrialization.
Language: The lessons are held in Italian language; to attend the course, is required a good knowledge of Italian language reading and oral comprehension.
Strategic elements combine with the knowledge of technical aspects of the product. It is of primary importance that both professional figures are able to interact with designers, pattern makers, purchase department, production and marketing.
Covering key roles in the production process, product managers and merchandising managers should have an extensive knowledge of the fashion system and a broad view of the market and of its dynamics. What is also crucial is the capacity of observing changes in life-styles and of seizing opportunities that are useful for their reference target, while taking into account the necessities of the marketing and sales area.
Therefore, the Fashion Product and Merchandising Manager course develops around different phases of a clothing collection, exactly as it happens in a fashion company. It will examine timings, processes, research phases, market analysis, budgeting, cool hunting and the creation of a collection, realization techniques, launching times for sample collections, research and coding of the materials and fabrics, technical production sheets and the interaction between different institutions and actors involved in the process.
The teaching methodology combines frontal lessons with practical lessons aiming at enhancing the course contents through practical experience. Students will be asked to actively participate and contribute to the learning process through intermediate tests, researches and in-depth analysis of one or more topics of the course, to be presented and discussed during lessons.
Consultant in brand and marketing strategy for fashion and lifestyle brands
Fashion Design and Styling, Fashion Communication and Management
Fashion Stylist and Communication
Creative and Art Direction, Graphic Design and Visual Communication, Marketing and Communication
Fashion Design and Styling
Fashion and Textile Design
Marketing and Communication, Creative and Art Direction
Marketing and Communication, Creative and Art Direction, Design Strategy and Management
Istituto Europeo di Design publishes the winners of the scholarship contest for the Master of Design and Innovation Programmes (MDI) at IED Madrid and IED Barcelona.
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Fashioners of the World 2022 celebrates the end of the fashion students’ educational journey with a wide variety of proposals that all share a fresh and innovative vision of the fashion world.
IED in collaboration with Feeric Fashion Week, will award one special merit-based scholarship to attend the Summer Course in Fashion Trend Investigation held in IED Barcelona campus in July 2023
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
"TAKING YOU BEYOND”, THE IED ALUMNI EVENT IN VIA SCIESA MILAN FROM 7 TO 11 JUNE.
The largest European meeting to raise awareness about the implementation of activities and projects aligned with the European Green Deal.
IED Barcelona’s commitment to sustainable fashion through a holistic vision that combines techniques, processes and materials was showcased at the latest edition of Rec.0 Experimental Stores.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
IED Barcelona Design School thus reaffirms its position as an international benchmark education institution in Design and Fashion studies within Spain.
IED students will explore alongside members of ONCE possible responses to the difficulties faced by this community with relation to everyday objects.
‘Aitarekin Afaltzen [Dinner with my Father]’ has been awarded in this contest known worldwide for his mission of scouting new talents and supporting them.
Modernist, Persian and Oriental influences. Casa Vicens, Gaudí’s first work, was the inspiration behind the design that IED Barcelona showcased in this house-museum.
The first work of Antoni Gaudí is an unrivalled setting in which IED Barcelona finds a parallel between the architecture and the proposals of the recent graduates: experimentation and creativity.
The projects chosen are the result of a creative process developed in different stages: from research to the final proposal.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
Sex and disability: thanks to their #ihavethisability, the newly Communication graduates have also won the Clio Awards in New York.
IED Network offers 109 scholarships for its Master courses held in Italy and Spain.
Students of the Fashion Design course at IED Torino used the lockdown as an opportunity to experiment with a new expressive language that goes beyond traditional paradigms.
Behind this project are three of the school’s former Fashion and Graphic Design students.
Valmont Barcelona Bridal Fashion Week returned with a digital format and IED joined it .
Virtual innovation is gaining increasing importance, and for creatives, it is a great tool to transform and improve society.
Francesco Murano, graduate student in Fashion Design at IED Milano, won the Milano Moda Graduate. Hitoshi Yamaguchi, President of YKK Italia, awarded him with the National Chamber of Fashion Award.