Omnichannel Fashion Buyer



Start date

January 2024






6 Months

Course coordinator

Martina Puddu


3.450 €

The Fashion Buyer plays a key role in the fashion system.

With taste and sensitivity he uses his ability to interpret trends and combines it with analytical skills and market assessment skills to choose the most appropriate products, collections, and merchandise assortment to insert into a retail context. He deals with marketing the style proposal based on consumer trends and on the brand identity and reference market, with clear sales objectives.
The Omnichannel Fashion Buyer course is divided into complementary modules, which allow students to go into depth with the different fields of action of this professional figure. Starting from an analysis of the creative process to provide a reading of the trends in this industry, the course then goes on to analyse the reference target, developing competences related to marketing activities, a specific knowledge about the distribution system of the Fashion industry and about Point of Sale management. The Course further aims at developing professional skills and techniques closely linked to the Buying activity. It will therefore go into depth with the techniques needed to develop and design the merchandise offer and to create and manage an assortment, as well as textile technology, colour technique and theory, and collection planning with particular attention to Luxury.

Language: The lessons are held in Italian language; to attend the course, is required a good knowledge of Italian language reading and oral comprehension.

Information to decide

The teaching methodology consists in frontal lessons in the classroom as well as practical lessons aimed at experimenting the contents of the course in a direct experience.

Students will be asked to interact and contribute to the process of transmitting and assimilating the course contents through research and the in-depth study of one or more course contents to be presented and discussed during the lessons and intermediate tests.


Martina Puddu

Course Coordinator

Stefania Nardelli

Gabriela Coniglio

Claudia Gazzelloni

Caterina Venturini

Jlenia Ermacora

Serena Sala

Sociologist and Visual Communication Consultant

Vincenzo Valvo

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