Communication Design
Milan
ITA
|
ENG
First Level Academic Diploma in Communication Design
Language
Italian, English
Start date
October 2026
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
180 CFA / ECTS
Course Coordination
Lorenzo Picchiotti, Ruggero Faggioni, Cinzia Piloni, Marcello Boromei
The Bachelor of Arts in Communication Design at IED Milano trains professionals capable of building narratives, visual systems, and effective communication strategies for brands, institutions, and cultural projects.
The programme is distinguished by its specialisation tracks in four areas: Communication Management, Events & PR, Copywriting & Content Design, and Art Direction.
IED Milan’s Communication Design course is closely connected to the city itself – a privileged observatory on the present and future of communication – addressing themes such as destination branding, sustainability, artificial intelligence, diversity, and inclusion.
Structure and content:
The IED programme spans three years, integrating design with cultural knowledge, dialogue with professionals, technical skill development, and the use of innovative tools. The aim is to train students to experiment with the different modes and expressive possibilities of communication design.
Year One: Students acquire fundamental skills across the four specialisations, which they choose at the end of the year: Art Direction, Copywriting & Content Design, Communication Management, and Events & PR. They study key graphic design software from the Adobe suite, layout and presentation techniques, creative writing, and the basics of marketing and communication. At the same time, they are introduced to event design. Theoretical courses include contemporary art history, advertising, and semiotics
Year Two: Students deepen their chosen specialisation. Shared courses include phenomenology of contemporary art and sociology, helping students understand how different audiences respond to visual languages and societal change.On the cultural side, students analyse current trends in art and communication, providing fresh insights and references for their projects.
- Art Direction: Focuses on brand design, advertising campaigns, and visual content for social media, as well as photo and video production.
- Copywriting & Content Design: Exercises writing across formats – institutional texts, advertising, digital, editorial, podcast, and video scripts.
- Communication Management: Explores brand management strategies, media planning, accounting, and strategic design.
- Events & PR: Teaches how to design, organise, and communicate events, developing integrated content and strategies.
Year Three: Dedicated to advanced design and professional simulation. Each specialisation works on complex projects
- Art Direction: Focuses on visual identity and multi-platform visual storytelling.
- Copywriting & Content Design: Explores contemporary storytelling to support product and service visibility.
- Communication Management: Builds strategic brand visions, including media planning.
- Events & PR: Designs physical and digital experiences to maximise engagement, including collaborations with influencers and creators.
The programme culminates in the thesis project, which may be based on personal ideas or briefs proposed by external clients, developed in collaboration with companies, institutions, and professionals. Thesis projects are always interdisciplinary: the four specialisations work together, as in the professional world, combining creativity and strategy. After an initial phase of research and alignment on project management and trend analysis, students develop complex projects that enrich their portfolios and help define their professional future.
Faculty
Course Coordinator in Italian
Ruggero Faggioni
Head of Content di DECODE70
Course Coordinator in Italian
Cinzia Piloni
Creative, Copywriter, Story Teller, Strategic Planner, Researcher, Poetess
Lorenzo Picchiotti
Executive Creative Director - DUDE
Course Coordinator in English
Teresa Martini
Communication Consultant
Michele Arlotta
Head of Sales Fandango Club spa
Mirco Cucina
Tv Writer
Daniele Dodaro
Trend & Market Research Director, SQUADRATI
Filippo Ferraro
Chief Strategy Officer
Sebastiano Morando
Post Production Manager and Supervisor
Fabio Pedroni
Art Director, Copywriter
Cinzia Pallaoro
Creative Director at Leagas Delaney Italy
Ornella Lameri
Head of Strategy
Emanuele Basso
Creative Director
Giorgio Andrea De Stefano
Associate Creative Director
Piera Cusani
Communication PR, Media Relations
Lorenzo Del Bianco
CEO & Founder - DUDE
Claudia Neri
Designer, Art Director
Roberta Parollo
Marketing and Communication Consultant
Inside the labs
+3
STRATEGIC LABS
Projects
What people say
"One of my fondest memories of IED is my thesis. Six months spent with ten crazy individuals who have different ways of working and building projects. But after an intense period, you all reach the same common objective, the graduation, and the presentation of your project to the client, like a real agency."
IED Alumnus - Head of Account & New Business at CreationDose
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