Interior Design – Focus on Retail and Commercial Spaces –Fall Semester

This course introduces studies related to new technologies and their applications in the fields of the construction industry and of design, building on your analytical skills and understanding of materials and of structures, including habitats, in the framework of a project and referring coherently to all the latest legal regulations and the results of research in this sector. It examines the physical and mechanical properties of several families of materials in relation to the
technologies that can be used to work with them and to related risks and advantages. In particular, the course discusses the relationship between design and a material’s energy and environmental qualities, including its construction and structural properties. Theoretical and practical studies are co-ordinated, so as to encourage you to become more aware of innovative technical methods in line with the international and domestic Italian contexts. Through an active dialogue with firms that produce certain materials, you analyse the materials’ individual properties and potential for application, both for the category of traditional and for that of natural or ecological materials.

Through this course you will acquire the techniques of representation by software and hand drawings. The teaching method, through theoretical lectures demonstrations , is organized into two main parts: the basic knowledge of the instruments of representation and professional application of them. The course deals with the issues of visual thinking and uses visual and conceptual maps as an essential tool for the storytelling and the expression of an idea . Use of the software alternates with exercises in which you learn to use the acquired technical and instrumental knowledge and to communicate through an effective presentation your project.

The history of architecture is analysed from the point of view of project methodologies and the technological and social contexts. The course explores the heritage of the Modern Movement and its expression in various geographical contexts, both European and international. Through the analysis of buildings, projects and documents, the characteristics of the architecture of the last fifty years are outlined.

This course will allow the development of skills and methods to approach the retail design, with a focus on restaurant design. The retail industry is experiencing a revolution where most of the business will move on-line. The traditional brick and mortar retail will survive developing new concepts to appeal to a public looking for experiences, entertainment and leisure, in this scenario the design will play a critical role. Starting from the analysis of the brand, the competitors and the market, you will develop an original design to respond to aesthetic, marketing and operational needs.

Sociology, as the science of social phenomena, sociology constitutes one of the most effective paradigms for understanding the complexity and the incompatibilities typical of today’s world. This makes it one of the most useful tools for learning how culture, ethical and social values, lifestyles and new social changes come about.

The course studies the discipline’s historical origins, its various schools of thought and, the different methods of analysis adopted. It develops on thinking about the lifestyles within which affinity groups come about and the dynamics of social interaction, with their relative processes of dissemination, communication codes and languages. It then discusses the social forms of communication, the advent of communication processes and the tools used, from the alphabet to new forms of mass communication, analysing how mass opinions are constructed as a consequence.

The course focuses on digital image processing in a 3D context. The first part analyses 3D surface modeling software, automatic generation of perspectives, views and sections, shadows, surface texturing and rendering. In the second part students explore rendering and animation to create, view and assess 3D spaces with texturing and lighting techniques.