Fashion Communication - Spring Semester

Semester Courses - Florence

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The Fashion Communication semester program offered by IED Florence is a unique, focused and practical introduction to the fashion industry and the central role of communication. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester.

The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders.

Central to this didactic philosophy of involving professionals and industry, the IED Firenze Fashion Communication program has partnered with LUISAVIAROMA. 
LUISAVIAROMA of Florence, is a premier e-Commerce luxury clothing retailer of the world’s most important designers.

  • Start date
    February 2019
  • Duration
    15 weeks
  • Attendance
  • Language

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Schedule -  Lessons run from Monday to Friday, full-time.

Target -  The Fahion Communication semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. There are no pre-requisites in order to enter this program.

Structure and methodology - The Spring semester in Fashion Communication forms the basis of the program by drawing together the various disciplines that make up the core vision of the program. Project work and collaboration with companies and industry professionals as the foundation of the IED philosophy.

Fashion Communication course highlight : ‘Fatto a mano for the future’. 

A prime example is the Fashion Communication and Events course, which saw students develop, organize and produce a social media communication campaign and press release articles for Fendi’s special project series “Fatto a Mano for the Future”, during the Pitti Uomo fashion week. The event was created with Fendi and involved strategic communication and interviews carried out with new media instruments including Facebook, Twitter, YouTube, YouStream and using Ipads, Iphones and other video sources to create a worldwide live participatory experience.

  • Topics

    • Fashion Communication

      The course introduces students to the world of fashion communication  approaching the principal aspects of visual communication advertising. Students learn the correct methods and criteria to consider in creating a fashion communication strategy. Tha fashion sector as a new type of communications that ranges from the advertising message to the major event.

    • History of Fashion

      The course is a journey through fashion as a mirror of Western society: from historic costumes to the modern concept of fashion. The evolution of styles and tastes in Western fashions from its origins to the mid-nineteenth century. The course follows an interdisciplinary approach; fashion styles are decoded in relation to art history, society, anthropology, economy, gender studies, media studies, in a national and international context.
      Fashion and its interactions with culture, subculture, gender, and communication are emphasized. The course follows both a chronologic and thematic approach, as well as an experiential learning method, taking participant students into on-site itineraries and activities to enhance their educational experience based on first-hand knowledge. Florence, its rich culture, and heritage are used as the main classroom and source for students’ researches and learning activities.


    • Semiotics for Fashion

      The course will start from what semiotics is and what is the purpose of semiotics, then through lessons, examples and workshops the methods of semiotics will be explained and tested, with a strong connection to the fashion industry and the related professional situations in which semiotics can be applied as a tool. The last part of the course will be aimed to explore the evolution of semiotics and possible relations with other subjects and theories.

    • Digital Communication I

      The opportunities offered by the new information thechnologies and communication have brought to a convergence of media of telecommunications and of information regarding fashion projects.

    • Fashion Materials

      The course offers an analysis of the factors that contribute to the structure of a fashion collection: from the production of fabrics to the composition of a fashion product and the different elements that create it. 

    • Introduction to Fashion Events

      Covers the basics of fashion event planning and communicating starting with the study of case histories of events. Deals with the interconnectivity of physical and digital planning and how to effectively manage a project, client or event with digital tools to increase integrated communication strategies.

    • Visual Language

      The course will analyze the main elements of visual language in fashion throughout the last century, introducing the students to the main artistic movements related to the most various visual fields: cinema, press, advertising, photography, graphic design, internet and so on. At the end of the course students will be able to recognize and identify different visual languages and styles, and use them for personal projects. The course will be organized in traditional classroom lectures, movie screenings, research activity and class discussions, meetings with professionals and activities outside the class.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Gabriele Goretti - Course coordinator

Gabriele Goretti - Course coordinator
Architect, Designer, Senior Researcher in fashion design strategy and luxury goods market. Senior Researcher within joint research Labs between Academia and advanced craftsmanship SMES. PhD in Industrial design, his professional profile is focusing on relationships between design strategies and advanced manufacturing processes. Moreover his research is focusing on product values communication, through design-driven innovation based on technology innovation and traceability.  

Claudia Gelosa

Claudia Gelosa
Claudia is specialized in Marketing and Communication, having developed her skills as Advertisement and Communication Director for several national and international brands in the fashion, sportswear and accessories fields. With her communication agency Re.publique Architecture Communication, she manages the press office’s activities for several design studios and companies.

Camilla Di Biagio

Camilla Di Biagio
Camilla began her career by organizing runway shows and following fashion events and theatrical productions as a costumer at the age of 17. Camilla is specialized in event organization and shooting production, particularly of fashion exhibitions and runway shows both in Italy and abroad. Some of her past collaborations include: Studio Galgano, Redstudio, Alta Roma, Stefania d’Alessandro Make-up, Sergio Valente, Philip Morris Italia, Mandarina Duck and Bulgari.

Pietro Fantoni

Pietro Fantoni
He is a freelance Designer with a strong expertise on Visual Design applied to many fields where a high degree of aesthetic and function have to coexist to create the best brand experience. He is working on virtual reality visualization in 3D, advertising campaign in motion graphics or application User Interface. He has worked for different kinds of industries, from print to virtual reality projects.

Daniela Fiorilli

Daniela Fiorilli
She is a Free-lance Designer and Stylist Consultant. After attending Polimoda in Florence and F.I.T in New York. Fiorilli started her career working for major companies both in Italy and abroad. In 2001 she founded her studio offering her experience to important brands of ready-to-wear and luxury denim. In 2012 launches Guen womenswear capsule collection. She was selected by Vogue Italia as one of the new emerging talents for Vogue Talents september 2013 issue. On july 2015 the Guen was selected together with the most interesting new fashion projects around the world for an exhibition called A.I creative Crime in Palazzo delle Esposizioni during haute couture fashion week.  

Alessio Valmori

Alessio Valmori
Architect and Urban Planner, he is a Founding Partner of de Gayardon Bureau: office for architecture, landscape and cities, based in Cesena, Italy. He works in Denmark, from 2009 to 2013 for international practices such as COBE and BIG - Bjarke Ingels Group (Copenhagen). He achieved a Master degree in Architecture from the University of Florence in 2012. In 2014 he exhibited a research piece at the 14th Venice Architecture Biennale curated by Rem Koolhaas OMA.

Julia Steinle

Julia Steinle
Julia Steinle is a Fashion Designer with extensive experience in the fashion industry. During her studies, she specialized in knitwear and this has remained her main field since. She has also gained experience in the kids fashion sector extensively. Since 2001 she has been a professor working for several different fashion design schools. Being German, she has worked between Germany and Italy as Freelance Designer and recently started her own small business of a knitwear children's collection.

Sara Piccolo Paci

Sara Piccolo Paci
Sara Piccolo Paci teaches History of Fashion and Costume, Cultural Anthropology and Historical Sartorial Techniques since 1994. Her study interests are essentially about the relationship between body, clothing and society. She is author of numerous publications on fashion, art and liturgical clothing.