Fashion Stylist and Communication

Undergraduate Courses - Florence

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The Fashion Communicator in the digital era blends stylist skills and communication and marketing techniques: he designs the visual identity of a fashion brand, of a fashion magazine or of related events, designing the atmosphere and style. This profile is a thorough professional figure ready to deal with both offline and online media and tools. 
The Fashion Stylist’s goal is to create a coordinated style image that, in addition to being coherent, express an original perspective on contemporary trends or predict new ones. In recent years, this professional position has widened its range of competences including the artistic direction of collections, integrated communication strategies, cool hunting and trend setting. 

The course offers a unique education path combining luxury fashion values with the excellent manufacturing districts of Tuscany. LuisaViaRoma.com, one of the most renowned e-commerce in the fashion field, is the main partner. 

 

  • Start date
    October 2019
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    English

Check the pages dedicated to the creative professions: Fashion Stylist.

Context - A Fashion Communicator is a professional with a wide knowledge of fashion culture, “designing images” for photographic shootings, videos, blogs, ecommerce, fashion films, fashion shows, editorial products.

Methodology and structure - The objective of the course is training professionals who can efficiently participate in the creation, communication and promotion of a brand and a fashion product as well as in the conception of its style and aesthetics. Becoming a Fashion Communicator, which is a multidisciplinary and analytical profile, requires completing a transversal education that must include a solid cultural background and a good knowledge of the technical tools of photography, video making and the world of fashion (materials, codes, characters, etc). The professional has the ability to build a wide framework of visual and aesthetic references: art history, costume, cinema, music, languages of video and photography, interpreting and analyzing trends. 

The Specialisation in Fashion Styling implies the development of the skills required to conceive a communication strategy for a brand or a fashion product by means of traditional and web-based tools. The subjects presented analyse various segments of fashion communication: public relations, event planning, understanding quality and product values settings and project development connected to a product or a brand. 

The student is able to interpret and understand contemporary fashion and generate a personal story using innovative and contemporary projects in the field of fashion publishing and event planning, experimenting new channels. 

Career opportunities - Fashion Stylist and Communicator, Digital PR, Fashion Editor, Visual Merchandiser, Art Direction Coordinator, Fashion Event Coordinator, Fashion Blogger, Fashion Marketing Specialist.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Renato Stasi - Course Coordinator

Renato Stasi - Course Coordinator
Designer - responsible for product development, fashion design teacher - accessory designer. He has been working for over twenty years on activities related to the development and production of accessories for clothing collections. He worked in various design areas, for some of the major companies and fashion designers such as Alessandro Dell'Acqua - Redwall Group, Emilio Pucci LVMH group, Angelos Bratis, and others.

Camilla Di Biagio

Camilla Di Biagio
Camilla began her career by organizing runway shows and following fashion events and theatrical productions as a costumer at the age of 17. Camilla specializes in event organization and shooting production, particularly of fashion exhibitions and runway shows both in Italy and abroad. Some of her past collaborations include: Studio Galgano, Redstudio, Alta Roma, Stefania d’Alessando Make-up, Sergio Valente, Philip Morris Italia, You, Mandarina Duck and Bulgari. Professor of Fashion Events, Visual Language and Creativity Technique, Events Organization, Styling.

Claudia Gelosa

Claudia Gelosa
Claudia is specialized in Marketing and Communication, having developed her skills as the Advertisement and Communication Director for several national and international brands in the fashion, sportswear and accessories field. Since 2003 she is actively involved in the Archea Associates Architecture where she became Press Release and Event Coordinator until 2005. Currently Claudia follows several press release projects for design studios, fashion and architecture brands.

Riccardo Bresciani

Riccardo Bresciani
Freelance Consultant in communication and marketing, he deals with strategic analysis for brands, from market concept to development plans and competitive repositioning. He's been working for years with important national and international research institutes and with clients such as food international companies and fashion and luxury worldwide relevant brands. He's in charge for a University of Bologna’s research project that aims to map the advertising creative trends in Italy.

Margherita Abbozzo

Margherita Abbozzo
Graduated in Art History and then Fine Arts at the Byam Shaw Art School in London. She writes on contemporary art, photography and science for many Italian and international art and photography publications. She is in charge of a visual blog for a radio station and runs art classes and workshops. Her works are exposed in public and private collections in Italy, England and America and her books are in the permanent collections of TATE Modern and the Victoria and Albert Museum, London.

Costanza Menchi

Costanza Menchi
Researcher and Counselor in Art History, specialized in History of Costume and Fashion. Founder of Let’s Work Artisans, the didactic project of Associazione OmA in Florence. She studied and taught both in the US and Italy. She’s always been interested in costume and fashion as disciplines that reflect culture and society of a country and as a communication tool.

Arianna Mereu

Arianna Mereu
Freelance Coolhunter and Fashion Designer,  she collaborated with important companies such as Sixty Group, Levi’s, Iceberg, Max Mara group, both as a womenswear designer and cool hunter. She spent some time in Hong Kong, working as a Cool Hunter and Reporter for mpdclick.com.

Spiros Stella

Spiros Stella
He was born in Florence to a family of fashion entrepreneurs. Graduated in International Political Sciences from the“ Cesare Alfieri “ Faculty in Florence. After 25 years working as Sales and Marketing Executive with international experiences, he is now a Business consultant and also Professor of Management and Marketing.

Sara Piccolo Paci

Sara Piccolo Paci
Sara Piccolo Paci teaches History of Fashion and Costume, Cultural Anthropology and Historical Sartorial Techniques since 1994. Her study interests are essentially about the relationship between body, clothing and society. She is author of numerous publications on fashion, art and liturgical clothing.

Julia Steinle

Julia Steinle
Julia Steinle is a Fashion Designer with extensive experience in the fashion industry. During her studies, she specialized in knitwear and this has remained her main field since. She has also gained experience in the kids fashion sector extensively. Since 2001 she has been a professor working for several different fashion design schools. Being German, she has worked between Germany and Italy as Freelance Designer and recently started her own small business of a knitwear children's collection.

Tommaso Tancredi

Tommaso Tancredi
Photographic techniques for the creation of visual content, an orientation tour in the City Center. Freelance Photographer and Video Maker. Since 2005 has practiced through many fields of image creation. Has a deep knowledge of commercial and editorial photography, having worked with several broadcasters and agencies such as Sky Arte HD, Domus, Condè Nast, Gruppo Editoriale L’Espresso, Mediaset, Rai. Since 2014 holds photography classes at IED Firenze  

Alessandra Ripa

Alessandra Ripa
Alessandra has an Architectural degree from the University of Florence, where she has also regurarly carried out research projects in the field of design, material and sustainable production. While she was a Researcher at the Industrial Design Department she was part of an Unesco project that aimed at inscribing the leather Tuscan craftmanship on the World Heritage List. She currently works as a Designer and Project Manager in the retail sector for Italian fashion brands.

Daniela Fiorilli

Daniela Fiorilli
Freelance Designer and Stylist Consultant. She started her career working for major companies both in Italy and abroad. In 2012 she launched Guen, womenswear capsule collection. She was selected by Vogue Italia as one of the best emerging talents. Her collection has been considered one of the most interesting fashion projects around the world in 2015 and exhibited during the Florence fashion week.

Silvia Gentili

Silvia Gentili
Silvia Gentili has a professional profile with a strong business vision, always acting as a support to strategic business decisions. Extensive knowledge of the dynamics of the fashion market and “brand awareness” enhance activities (strategic and operative marketing, licensing and merchandising). Silvia has a working knowledge both of the retail – wholesale/franchising and e-commerce market and their key indicators for turnover analysis.

Enrica Guidato

Enrica Guidato
Visual Artist, Interaction Designer and Teacher, his work focuses on experimenting with interactive installations that explore elusive natural events such as space missions. It promotes interdisciplinary initiatives on the topic of interactivity and how Creative Technologist develops augmented and virtual reality solutions, mobile apps and videogames. Founding member of the collective Apparati Effimeri, he experiments with the new projection mapping techniques and specializes in interaction design projects.

Pietro Fantoni

Pietro Fantoni
He is a freelance Designer with a strong expertise on Visual Design applied to many fields where a high degree of aesthetic and function have to coexist to create the best brand experience. He is working on virtual reality visualization in 3D, advertising campaign in motion graphics or application User Interface. He has worked for different kinds of industries, from print to virtual reality projects.

Michelangelo Guarise

Michelangelo Guarise
Founder of Volumio, a multimedia start up, his fields of work are Interaction Design, Web Design, Digital Marketing and Growth Hacking. He cooperates with several R&D international teams, ranging from multimedia applications to technology innovation in hi-end products. Graduated in Psychology, his main interest is technological innovation, about which he is particularly interested in the human and cognitive aspects, for national and international fashion brands.

Giovanni Iozzi

Giovanni Iozzi
Since 1988 he has been working as System Administrator for communication systems in companies that deal with graphics, multimedia and interior design. He’s also specialised in research and development for strategic and operative marketing. Since 1996 he has been teaching at the Fashion Institute of Technology.

Alessio Valmori

Alessio Valmori
Architect and Urban Planner, he is a Founding Partner of de Gayardon Bureau: office for architecture, landscape and cities, based in Cesena, Italy. He works in Denmark, from 2009 to 2013 for international practices such as COBE and BIG - Bjarke Ingels Group (Copenhagen). He achieved a Master degree in Architecture from the University of Florence in 2012. In 2014 he exhibited a research piece at the 14th Venice Architecture Biennale curated by Rem Koolhaas OMA.

Giulia Rossi

Giulia Rossi
Teacher of communication and semiotics in fashion, food and creative subjects, communication manager for companies in the luxury field. Writer of novels, gastronomic guides and academic essays. 

Lorenzo Masini

Lorenzo Masini
He works as freelance designer, maintaining partnerships with several design studios to develop home and contract furniture collections, working for clients like Aston Martin, Formitalia, CK, Danward, Aimo. He is also Design Consultant as part of AGDS studio for Thai trade minister in Host & Hospitality projects.

Paola Passeri

Paola Passeri
Architetto.  specializzata in motion graphic e video design e professionista nello sviluppo di contenuti e prodotti multimediali per la comunicazione visiva.

Andrea Nardi

Andrea Nardi
Senior Fashion Buyer for Camera Italiana Buyer Moda, Master’s Degree in Economics and MSc in Fashion Marketing, having developed his International skills as Men’s Buying Manager and Key Account at SUGAR Boutique. After having worked as Sales Executive at TOMORROW Ltd in London for MARNI®, he is now a Sales Manager in the Streetwear Fashion segment and he works as Styling and Commercial Consultant for International Retailers and Companies.