Comunicazione Pubblicitaria

Undergraduate Courses - Florence

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The Undergraduate course in Advertising Communications is designed to train graduates with a solid preparation in the area of advertising communications, able to operate creatively in the world of contemporary multimedia. In particular, the course’s objective is to form Art Directors, who together with Copywriters constitute the creative nucleus in an advertising agency, creating a concept for an advertising campaign and translating it into communication.

Title –This BA is recognized by Italian Ministry of Education Research (MIUR) as an Academic Diploma Level I and awards 180 credits.

Professional Profile: Art Director, Copywriter, Digital Communication Specialist

 

  • Credits
    180
  • Start date
    October 2019
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    Italian

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The Art Director is responsible for the creative strategy at the visual level. He / she transforms the concepts into images, determining, together with the copywriter, the contents of the message in a television spot, a print ad, a poster, an event, in viral, guerrilla and web marketing.

The Copywriter is gifted with the capability of synthesis, and knows how to dance with words. A creative writing professional, he / she plays with words. Looks for them. Prefers them. Tries their communicative potential. A stylist of words who anticipates trends and when needed, creates new languages. Creative, theoretical and a humanist, they may, in one of their possible evolutionary changes, lose the “copy” and transform themselves into a “writer”.

The first year of the course is dedicated to the fundamentals, or to acquiring the basic tools from different cultural reference points, the tools and the rules which distinguish and characterize a design style. Particular attention is paid to the analytical phase and study of the actual tendencies of the consumer and of the sociological changes in play, and to basic practical methods of digital design and digital technology through the study of specific programs dedicated to both static and moving graphics.

The second year of the course concentrates on the methodology and assisted project design. The student gains knowledge and competence in the specific professional areas through actual guided practice, the study of the technical aspects, teaching about the cultural characteristics, with particular attention given to the evolution of the contexts, the markets, and the languages. The student develops competence in designing creative campaigns from the visual standpoint. Through various other contributions, the final goal of critical analysis of the image coming from various disciplines and languages which are heterogeneous between them, the student matures in his personal visual and cultural patrimony, creating new esthetic visions and a personal expressive universe.

The third year is dedicated to an advanced design project and professional simulation, experiencing first hand the design themes for which a professional Art Director is responsible. The thesis project is a complex and articulated project, done in collaboration with public offices and companies who work with the European Institute of Design with the intent of finding original and innovative solutions. The teaching is entrusted to professionals from various sectors; in this way the rapid transformation in progress regarding national and international producers can find an immediate reply in the course contents and in the fulfillment of the thesis project.

In collaboration with Gold (www.goldworld.it)

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Valentina Gensini

Valentina Gensini
Art Historian and Curator, she published essays on XIX and XX centuries’ art and criticism. She also took part in many conferences on the subject. After 2 years of professional experience at the Florentine Supervision for the Modern Art Gallery of Pitti, she has been Consultant for teaching and mediation for Palazzo Strozzi Foundation, where she curated the Green Platform exhibition. She is the Scientific Director of the Museo del '900 in Florence.

Elisa Barbieri

Elisa Barbieri
Strategic Brand Consultant at http://www.chocolatefactorystudio.com

Isabella Cambi

Isabella Cambi
Co-Founder & Director at chocolatefactorystudio.com

Francesco Buffi

Francesco Buffi

Diego Fontana

Diego Fontana

Paolo Fantin

Paolo Fantin

Chiara Ulivi

Chiara Ulivi

Gianluca Torrini

Gianluca Torrini

Tommaso Tancredi

Tommaso Tancredi
Photographic techniques for the creation of visual content, an orientation tour in the City Center. Freelance Photographer and Video Maker. Since 2005 has practiced through many fields of image creation. Has a deep knowledge of commercial and editorial photography, having worked with several broadcasters and agencies such as Sky Arte HD, Domus, Condè Nast, Gruppo Editoriale L’Espresso, Mediaset, Rai. Since 2014 holds photography classes at IED Firenze  

Andrea Mi

Andrea Mi

Basilio Spiropoulos

Basilio Spiropoulos

Lorenza Orlandini

Lorenza Orlandini

Jacopo Pasquini

Jacopo Pasquini

Giuseppe Segreto

Giuseppe Segreto

Andrea Ferracani

Andrea Ferracani

Francesco Canovaro

Francesco Canovaro
Designer and Creative Director for Web, Motion, Print and Advertising. Background in programming (C/C+++/VisualBasic/PHP/Javascript/Actionscript) Painting and Illustration and strong experience in design for multimedia, web design, user experience and interaction design. Interested in mixing new technologies, user experience and new. With his partners at Studio Kmzero he wrote and directed short animation videos, developed experimental software and websites, and produced book and print projects, as well as providing a full range of design and consultancy services to clients. Web Site: http://www.kmzero.com/blog/francescocanovaro

Donatello D' Angelo

Donatello D' Angelo

Laura Ottina

Laura Ottina
She is a graphic designer with twenty years of experience in the publishing industry. She worked as project coordinator, art director, layout artist, calligrapher, author and iconographic researcher. Since 2005 she is part of the digital art and visual communication studio Popdesign.

Martina Angelotti

Martina Angelotti

Tommaso Bovo

Tommaso Bovo