January 18, 2016

Virginia Vallejo, Winner of the Samsung EGO Innovation Project 2016

Virginia Vallejo, a recent graduate in Fashion Design from the IED Madrid has won the fifth edition of the Samsung EGO Innovation Project competition, an award that recognises the best collection of technology applied to fashion.

The young designer will present her project Lights & Shines at the Samsung EGO day in the next edition of the Mercedes Benz Fashion Week of Madrid, in February. The collection is an insight into her past as a rhythmic gymnast, which revolves around the lights, the sparkles and the effect of movement.

Virginia is sure to surprise with this collection, faithful to her own style and personal stamp, a world full of magic. Lights & Shines focuses its designs on the incorporation of accessories that co-exist between luxury, sport and Samsung’s own wearables. A project that is possible thanks to the 10,000€ that the technology company gave to the designer.

The former student will have the collaboration of the artist Toño Cabanelas for the mounting of the stage design, turning the fashion show into an immersive and fleeting experience based on a 360º audiovisual interaction and virtual reality. Artist and designer invite us to dream through a magic world full of colour.

Among the finalists was former student and now teacher, María Clè Leal (Mercedes Benz Fashion Talent in 2014 and 2015). A recognition of the IED Fashion Lab Madrid, which nurtures talent through to the market and international fashion catwalks.

The Samsung Innovation Project recognises the talent of new designers that include technology in their creations. An award that carries the DNA of the IED Fashion Lab Madrid, for recent editions have recognised other former students: Pepa Salazar in 2014 and Rubén Gómez in 2015. IED Fashion Lab Madrid is committed to innovation and experimentation as a centre of reference worldwide.



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