Retail Design

Continuing Study Programs - Madrid

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Designing a store is a complex operation that starts from a strategic vision linked to the analysis of the brand and its identity, and of a subsequent development based on the messages, positioning and interests that they want to transmit. Lending a sense of coherence to all the elements that come together to create a shopping experience is essential so that the consumer can identify with the brand, relate to it and feel comfortable. This forces the designer of commercial spaces to continually change their proposals according to consumer trends and aspirations. 
Professional demand for specific training in retail design has increased significantly in recent years due to the current competitive situation, which leaves no room for improvisations and dilettantism. In this context, the designer has to elaborate and process all the inputs that come from different areas (marketing, retail, visual merchandising, etc.) and transform them into an efficient and concrete design where the identity of the brand and the consumer is reflected. 

With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely.


  • Start date
    October 2020
  • Duration
    3 Months
  • Attendance
  • Language

• Learn the techniques and strategies to design a successful commercial space suited to the brand, the consumer and the retailer. 
• Develop all the necessary elements of the store (general distribution, lighting, furniture, materials, visual merchandising, etc.). 
• Create and represent a commercial space under a global vision. 
• Acquire the necessary knowledge to use Autocad and other computer programs (3D Studio, Photoshop, etc.) at a level of professional presentations. 
• Learn to manage a project from its design to its implementation.

Professional Opportunities
• Head of design in an architecture department. 
• Designer of spaces for retail and branding companies. 
• Work in architecture studios. 
• Work in interior design studios. 
• Freelance designer. 
• Head of visual merchandising and branding.