Creative Direction for Retail
Master Courses - Madrid
The Master of Creative Direction for Retail integrates the design of spaces and commercial strategies with the development of a brand identity. Through the experience of leading professionals in the retail and interior design industry, students will learn how to develop projects that meet the current needs of retail companies in order to increase sales and convey brand identity.
This programme combines disciplines such as graphic design and advertising, and frames its content in the transdisciplinary complexity demanded by contemporary project culture.
With its blended format, this qualification will allow all students to learn, participate and be part of the IED community in person, in the physical classroom and virtual classroom, and remotely.