Creative Management for Retail
Master Courses - Madrid
Creative Management for Retail starts from a strategic vision linked to an analysis of the brand and its identity in order to create, develop and implement the messages, positioning and interests to be transmitted to the end consumer.
Providing coherence to every element, Creative Management aims to deploy a shopping experience that allows the consumer to identify with the brand, relate to it and feel comfortable, thus encouraging their loyalty.
Discover the importance of communication, sales spaces and channels, online and off-line, and become an expert in brand and product conceptualisation and creative management within the Retail sector, with a 360° perspective.