Fashion and Communication

Master Courses - Madrid

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The fashion industry is probably one of the sectors which best reflects a dynamic and constantly evolving world. Brands, more than ever, are about much more than products, and fashion brands understand this. The Master of Communication and Fashion trains people who are capable of managing communication, understanding its transcendental role, and who can master the tools of communication in the basis of the creative and innovative terms that define the very nature of fashion.

With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely. 

  • Credits
    60
  • Start date
    October 2020
  • Duration
    9 months
  • Attendance
    evening
  • Language
    Spanish

Goals
• Obtain specific training to the work in the field of fashion, communications and marketing
• Acquire the knowledge necessary to identify the specific needs of the fashion industry
• Get to know various communications tools and learn to use them
• Enter the digital environment, new technologies and their real implementation in communications strategies
• Understand the role and interrelationship of the various sectors involved in the communications process: freelance workers, communications departments, marketing, advertising, public relations, events, etc.
• Understand the importance of communications in the business structure of the fashion world
• Learn to correctly interpret the needs of a brand in the fashion industry

Professional Opportunities
• Communications or marketing departments at fashion companies
• Communication agencies, events and PR
• Communications officer at a showroom
• Writing for fashion magazines
• Digital marketing agencies for fashion 
• Advertising agencies
• Communication or marketing departments at cosmetics companies