Master Courses - Madrid
The brand and its management are the main elements in a new era in which the building of value has become essential for companies. Digital media and new communication strategies require the ability to generate great ideas, messages and “liquid” content, capable of coherently permeating the full realm of action of a brand.
This master’s degree aims to approach brands in all their facets. From the birth of the brand, its DNA and its foundations, through communication strategies, the creation of messages, campaigns and content to reach the different points of contact with the consumer through conventional means, digital means, experiences, etc.