Advertising and Editorial Photography

Continuing study programs - Madrid

The world of advertising has changed radically in the last decade, but what has not changed is the need to present products and services via images and visual narratives.

This postgraduate course is focused on editorial and advertising work, which includes knowledge of design, photographic edition for books and magazines, commercial productions, etc. A personal, solid and attractive work which can make all the difference when persuading customers and commercial agents.

  • Credits
    20*
  • Start date
    October 2018
  • Duration
    4 months
  • Attendance
    part-time
  • Language
    English
Goals
• Offering a vision of current trends in advertising and editorial photography. Putting into practice the tools and knowledge used in advertising photography.
• Presenting the different types of practices in advertising photography                           
• Reflecting on the role of the photographer in the media 
• Understanding the keys to successful advertising campaigns
• Developing a personal project to stand out in the industry with a unique creative profile
• Analysing photography practices in the context of agencies and the media
• Familiarising students with contemporary work methods in the fields of production, the management of a studio, post-production and publishing
• Analysing the challenges and limitations of the market at times of a strong convergence and media publishing.
 
Professional opportunities
• Press and media photographer 
• Editorial photographer
• Post-production artist 
• Photo Editor
• Agency Assistant
• Art buyer
 
Dates and Schedule
October 2018 - January 2019 
19.00-22.30 h (Mon to Fri, 3 to 5 days a week)