The Undergraduate Degree in Graphic Design offers a series of subjects that allow students to specialise from the second year onwards in one of the following four areas:
Introduction to the world of strategy as a basic tool for effectively proposing branding projects in innovative contexts. Analysing the client’s reality and context in order to develop communication plans and graphic design elements in all types of media: stationery, publications, websites, posters, audiovisuals, packaging, signs etc.
Learning the particular features of design in digital and interactive media. Development of websites and applications for new platforms, design of digital publications, interfaces and objects in the field of connectivity and the Internet of Things.
Training in state-of-the-art areas of specialisation. Programming and designing devices, environments and experiences that meet the demand of the latest technologies. Delving into the new environments and technologies that will shape the entertainment of the future, creating interactive projections and designing virtual and augmented reality, smart objects etc.
Initiation in the multiple tasks of art direction, such as leading creative teams on the basis of the commercial strategy, in-depth analysis of targets, products and audiences, marketing campaigns in innovative contexts, services and user experience from the perspective of new media and advertising environments.
Our students are trained with a multidisciplinary approach that allows them to perform their work in very diverse areas of visual communication:
Design studios and consultancies
Advertising and brand agencies
Signage, packing and packaging companies
Pre-printing and printing industry
Audiovisual and videogame production companies
Press, book and record publishers
Interactive development studios