November 5, 2013

IED Moda Milano Creative Lab for Jo Malone

The fragrance that becomes texture.

Special cooperation between Jo Malone and creative talents from IED Moda Milan. Coordinated by Francesca Tottoli, Responsible for Special Projects and Anna Rogg, Responsible for Personal Development and our Career Service, the students Sanna Linnea Eriksson, Xiatong Yan and Martina Maggiorelli, newly graduated in Jewellery Design and Fashion Design respectively, featured in a project to create a special series of unique bijoux brooches for the famous English bespoke perfumery.

At the presentation of the new fragrance Peony Blush & Suede, the students’ work was inspired by the perfume and rich visual impact of the peony, and they designed a special collection, handcrafting each single piece, capturing the link between the art of perfume and fashion.

I wanted to capture the charm of the English ballroom in the mid-20th century. The heady glamour of the Cecil Beaton era. We wanted a fragrance that embraced both the floral notes and the atmospheric texture of this scene. I chose to work with texture, to bring something unexpected – suede is not only surprising but has a muscularity that acts as the perfect complement to the peony flower. The fragrance is a matter of sensation; you have to feel it, just as you feel a piece of fabric in your hands” said  Christine Nagel, Master Perfumer for Peony & Blush Suede.

Three exclusive events were organized at the Boutiques in Milan (5 October), Rome (12 October) and Turin (19 October) where you could see an open fashion lab by the creative team from IED Moda.

This special story is narrated by Mauro Luigi Gabello, Photography course student  – IED Visual Communication Milan, who made a photographic report of the events.