January 22, 2016


The global scenario has changed. Today’s market demands for an increasing entrepreneurial and business approach to branding.

Professionals need to have a deeper understanding of business, legal, pitching and start-up principles.

At Masterbrand, the international master in brand management and communication at IED Milano, starting end of February 2016 with the 12th edition, we have activated an add-on to the study program: BUSINESS FOR BRANDING.

We will focus on business rules: how to partecipate in private and public competitions, how to generate business results and map them, how to create proposals and develop a branding agency.

We will take advantage of the collaboration of international branding experts such as Steven Picanza from USA – Founder Latin&Code, Gordon Cesareo from Brussels – Creative Director Seedbox/Landor/Design Board, Stef Brown from London – Managing Director One Pointe Marketing.

“We are glad to have new branding experts on board, incredible professionals coming from the major industries, giving our students the most up-to speed and hands on preparation such as Patricia Weiss for Branded Content & Entertainment and Benedetta Jacopetti for Cultural Marketing” said Filippo Selden and Elena Sacco – coordinators of the Master.