November 27, 2018
The Master in Fashion Marketing presents a communication project for “Warmly Moncler” for UNICEF
The students from the Master in Fashion Marketing have developed a communication and marketing project based on Moncler‘s brief to support an event that will take place at the MONCLER Enfant boutique in Via della Spiga, 7 Milan for the launch of the campaign “Warmly Moncler” for UNICEF, a winterization program that Moncler launched last year to support the most vulnerable children living in some of the coldest countries in the world.
The initiative is aimed at proposing an innovative and complete plan, which triggers all communication and marketing levers, motivating all the steps, actions and activities proposed.
The students, divided into groups, presented to the Moncler Marketing & Communication team four different projects. The proposals have been judged according to their relationship and closeness with the brand’s strategy, positioning, image, creativity, innovation and the high quality and uniqueness of the products. All projects have been carefully evaluated by the fashion brand and have been considered very well executed.
The Master’s students were able to measure their knowledge and skills with a tangible action that supports a theme particularly close to Moncler.