Content Management and Copywriting
Continuing Study Programs - Milan
The Content Management and Copywriting course is designed to provide participants with the necessary skills for managing all phases within which the narrative of a brand, product or service is articulated, as well as the resulting production of contents and variations which support this narrative. The meeting of marketing and rhetoric and the renewed interest in the art of narration for promotional and positioning purposes have emphasized the importance of strategies to produce content that communicates with stakeholders, current and prospective, mastering techniques once considered as falling within the domain of literature and the audiovisual industry.
Within the broader context of “storytelling management”, the creative strategies surrounding online and offline content have seen their specific gravity increase, and are now an essential element in the building of brand identity and the making of a credible and relevant product, allowing you to maintain an effective and long-lasting relationship with its customers. The Content Manager becomes the professional who, starting from the practices of “copywriting”, approaches the largest and most modern creative strategies of production and distribution of content. In this way, their range is expanding enormously: at web publishing companies, everything involving information, creativity, sharing is a job for the Content Manager. They are not only called upon to design appropriate, valuable and high-quality content for existing and prospective customers, but also to define the best strategies for carrying out the production of strategic content marketing projects.
Language: The lessons are held in Italian language; to attend the course, is required a good knowledge of Italian language reading and oral comprehension.
Limited number of seats available
*During the enrollment, the student can choose between attending the course entirely in presence, or remote-only.