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Target - The Master is the right specialization for graduates in creative disciplines - such as graphics, design, architecture - and for graduates in humanities such as literature, anthropology, sociology, philosophy, communication sciences. Knowledge of Adobe software is recommended.
Methodology and structure - The training course is structured in disciplinary areas that include basic teachings, specific-design activities and related integrative activities, giving a complete understanding of advertising processes.
The activities are designed and held directly by some of the most famous Italian and foreign Creative Directors, thanks to which participants can analyze the most successful case histories and deepen the evolution that digital and social tools and new technologies are bringing in the world of communication. Students are also accompanied in the development of lateral and multi-cultural thinking and learn the importance of brainstorming sessions, teamwork and techniques for presenting and displaying an idea.
Through a mix of theoretical lessons and workshops, at the end of the course each participant will have created his own portfolio of works that will highlight the personal qualities of thought, creation, design and artistic direction.
Career opportunities - At the end of the Master's degree, students enter the world of communication as Copywriters, Art Directors, Creative Specialists or Digital Creative, with the prospect of obtaining the role of Creative Director. Occupation opportunities are in advertising agencies, creative boutiques, digital and social agencies, integrated communication and content agencies, social media platforms, publishing and creative departments of companies, as well as in start-ups and as freelance.
Facilities and Scholarships - In order to support participants in the coverage of the participation fee, IED has activated an articulated system of facilities: partial or total Scholarships on tuition fee; Early Bird are facilitations for students finalizing enrolment by given deadlines.; Financings with the possibility to pay the tuition fee by instalments thanks to agreements with mortgage companies.