Master Courses - Milan
3nd edition - Today, a Creative Director must be able to guide the strategic and creative process in its entirety, facing complexity with a flexible mentality and problem solving skills. This professional’s main feature is being aware of new ideas and new opportunities for brand-consumer dialogue that the most recent technological, digital and social networking tools are shaping.
The Master course in Creative Direction is the answer to these extraordinary changes in the field of education. It is an opportunity to write the future of advertising, the laboratory in which to experience the rebirth of creativity by reading the many physical and virtual changes of the environment and by translating them into new languages and communication forms.
The training provides a complete understanding of the processes and methodologies that allow you to create global communication campaigns with attention to all stages of an advertising communication’s conception, design and development. The Master is completed with a week-long study tour in London to visit some of the most important and innovative advertising and communication agencies and meet the respective Creative Directors, Planners, Account Directors and Film Directors.