Graphic Design

Master Courses - Milan

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15th edition - The role of Graphic Designer has changed a lot thanks to the evolution of communication technologies and to the change of commercial strategies of companies; today a Graphic Designer needs cultural and organizational skills that allow to set up and manage communication projects in all round, coordinating their application for tools and markets ever wider. A solid methodological approach is therefore necessary to manage inputs from different contexts, harmonising them and creating visual strategies that can be declined in different contexts and formats.

Some of the partner companies students have developed projects with in previous editions are: Brancamenta, Casa Circondariale San Vittore Milano, Value Retail, Municipality of Castelnuovo del Garda, DMC, Durex, Fà la cosa giusta, ING Direct, Mediaset, Panorama, Qn- Il Giorno, Altroconsumo, Fratelli dell'Uomo.

  • Start date
    November 2020
  • Duration
    10 months
  • Attendance
    full-time
  • Language
    Italian

Get an insight: find out more about Master's activities

Target - The Master is aimed at graduates in creative and design disciplines - graphics, architecture, design, etc. - and professionals with at least two years of experience in the field, interested in acquiring a higher level of specialization and updating.

Methodology and structure - The Master proposes a training course that, integrating methodological, technical and design aspects, leads participants to consolidate a complete professional approach, which can be declined and used in different professional areas.The study plan is organized into three macro areas: methodological, technical-instrumental and design. The first phase is aimed at preparing students for the research, concept, positioning, mission and vision steps of a project. The second phase allows them to get familiar with the main image management software, for photography, pagination, video and web, with a general competence suitable for managing the results. Within the third phase, students apply the methodology of graphic design in its canonical forms, with particular attention to the main market sectors, including video and social.Experts in the field integrate the teaching program with special lectures.

In recent years, the Master has organized conferences and workshops with international designers on the most innovative issues concerning the world of visual communication. Sibylle Schlaich - Moniteurs; Andreas Uebele - Studio Uebele; Alfredo Carlo - Housatonic Design Network; Borja Martinez - Lo Siento; Roger Botti - Robilant Associati Fabio Iaculli Monkey Talkie; Florian Boje - Gio' Forma; Gep Cucco D-Wok; Luisa Milani - La Tigre; Andrea Braccaloni - Leftloft; Francesco Franchi - La Repubblica; Fabio Franchino - TODO.

Career opportunities – In the role of visual communication designers, also as freelance, professional opportunities for students include employment in advertising and communication agencies; in graphic design, product and interior design studios; in companies, public bodies or service organisations.

Facilities and Scholarships - In order to support participants in the coverage of the participation fee, IED has activated an articulated system of facilities: partial or total Scholarships on tuition fee; Early Bird are facilitations for students finalizing enrolment by given deadlines.; Financings with the possibility to pay the tuition fee by instalments thanks to agreements with mortgage companies.

 

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Carlo Branzaglia - Course Coordinator

Carlo Branzaglia - Course Coordinator
Education and strategic design expert. He taught in several Italian and international and he wrote and curated several books. He is Scientific Director of Postgraduate Programmes at IED Milano and Associate Member of Design Management Center, member of the board of director of ADI Collezione Compasso d'Oro and Member of Health Design Network.

Alessandro Busseni - Course Coordinator

Alessandro Busseni - Course Coordinator
He worked in Leftloft, communication agency focused on visual identity. Former Graphic Designer for interactive exhibitions, for the Interaction Design Institute in Ivrea and for Interactiondesign-lab. He is currently Digital Designer for magazines, books and websites. In the free time, he loves to practice digital illustration for magazines, books, websites, and personal proects, or to write stories. He is Co-founder of Minimum Art Collective.

Stefano Temporin

Stefano Temporin
After graduation in Communication Design, he works as Graphic & Type Designer at Leftloft Studio. In 2008, he collaborates with the newspaper Il Sole 24 Ore for the launch of IL Magazine. From 2009to 2013, he works as Art Director at Edizioni Zero. In 2013, he founds Circular, design consultancy agency.

Andrea Carnoli

Andrea Carnoli
He has been working in the communication field since 1985, especially for fashion companies. He worked for Meltin’Pot, Rifle Jeans, Playlife, Killer Loop, Gattinoni, Brooks Brothers, North Sails, Henry Lloyd, Henry Cotton’s and Marina Yatching, among others. He collaborated with political parties, public institutions clubs and teached at the Accademia di Belle Arti in Bologna.

Carla Cesar Sergio

Carla Cesar Sergio
Communication Design Expert, currently Creative Director & Visual Arts Consultant at 6ZERO5 studio that she founded in 2016. After a long professional experience as Art Director and Project Manager at IED Research Centre, she combined the activity of Teacher with the one of Project Leader and Coordinator of the Graphic Team at IED Milano. She collaborated with Luxottica Italia as Creative Consultant together with the Go-to-market unit, where he coordinated retail development and research projects. 

Corrado Musmeci

Corrado Musmeci
President of Fontegrafica.

Danilo Convertini

Danilo Convertini
Graphic Designer and Art Director, he works with Comalab, the agency and creative lab he created in 2004. He’s active in several aspects of visual communication, from the web to the advertising, from the graphic user interface design to illustration and information graphic for brands like MTV, Mediaset Premium, Vodafone, LG Electronics, H3g. He started Mastruka in 2009, a fashion brand which explores clothing as a way to communicate.

Giuliano Tedesco

Giuliano Tedesco
Assistant Director of Italic, he’s a journalist and communication expert. He collaborated with international branding consultancies like Interbrand and Landor; studios and agencies like AreA, Bellissimo, DNM, Pitis, Zeta Lab; newspapers like Società Civile, Linus, Diario, Linea d’Ombra, Alias, Artlab, Domus, Zero. Co-founder and managing editor of Lettera (Abitare) and author of Dispencer (RadioDue).

Matteo Montolli

Matteo Montolli
Web Designer and Creative Director of Moze, digital communication studio. After graduation in Literature, he works as freelance and founds his own activity Wanderio in Milan. He is a creative but also a technician speaking about frontend development, CMS WordPress, usability and web mobile interfaces. His competences range from creative aspects of the web to the more technical ones related to frontend development, with focus on WordPress, usability, and web mobile interfaces. 

Matteo Antonelli

Matteo Antonelli
CEO and Founder of Performedia, he is a Manager focused on digital coming from big companies, such as YOMO, Coca-Cola, Indesit Company. In 2007, he joins Gruppo Marketing Multimedia and founds and becomes CEO of Performedia. Because of his curiosity and experience within many companies, he continues developing new projects and business plans. He believes in digital as an instrument to reach any objective, finding an opportunity where other people see a problem.

Mauro Paffi

Mauro Paffi
Motion Graphics Artist, Editor. After having attended the Literatures and Philosophy Faculty in Bologna, he moves to Milan, where he graduates at IED in computer Graphic and starts teaching. In 2000, he founds Good Times Bad Times-Quality Design & Flawless Execution. He currently collaborates with the most important postproduction and production houses in Milan.

Mirko Pajè

Mirko Pajè
Key-figure for the national video-graphic, he started his career in the 70s, then moved to Fininvest in 1983, becoming Image Coordination Creative Director at Mediaset. Co-author of Videoidentity – L’immagine coordinata delle reti Mediaset, produced by Mediaset-RTI for Link Ricerca.

Raffaele Solaini

Raffaele Solaini
He received the Ph.D. in Semiotics from the University of Bologna, under the guide of Umberto Eco. He started teaching at the University of Pavia and since 2006 he teaches Semiotics, Rhetoric and Branding at the European Institute of Design. Former columnist for the online paper Affaritaliani.it, he commented on communication phenomena and social trends. He worked with the most important market research agencies. Among his major clients, Ace, Scavolini, Mercedes, Telecom Italia, Enel, Italian Premiership.

Carlo Amico

Carlo Amico
He is currently Graphic Designer at IED. After graduation in Architecture, he starts academic collaborations exploring origami as architectonical gesture. He works with several architecture studios participating to some editions of Biennale di Venezia. He attends the IED Master course in Graphic Design and takes part to many projects, among which ShOliCaLiTuro. He works as Graphic Designer at the lifestyle magazine Zero.

Vittorio Linfante

Vittorio Linfante
Art Director and Senior Graphic Designer in Milan, his career path saw the fulfilment of graphic design projects, new brand identities and successful brand language design projects for companies like: Valentino, Smemoranda, Mondadori, Warner Bros., Mandarina Duck, Slowear. Architect, Fashion and Graphic Design Professor at Politecnico, Milan.

Elio Carmi

Elio Carmi
Creative Director at Carmi e Ubertis. In 1972 he designed his first brand. He designed more than 100 brands and brand identities for small local companies or international groups. He takes care of territorial marketing and cultural furtherance in Monferrato Casalese, especially dealing with the activities of Casale Monferrato Jewish Community. He is author of Branding D.O., Fausto Lupetti Editore.  

Niccolò De Mojana

Niccolò De Mojana
Graduated in Philosophy, he has accumulated important experiences in digital and social communication. He worked at The Walt Disney Company in Italy, Radio Deejay, Messaggerie Group and worked with leading Italian publishing groups: Mondadori, Giunti Editore, Gruppo Editoriale Mauri Spagnol. Currently working as Social Media Strategist. In free time he reads comics and hears music.

Manfredi Pedone

Manfredi Pedone
Graduated in communication and passionate about theatre. He worked as actor and educator for Italian and international environments. He led groups with psychodramatic techniques, playback theatre and theatre-therapy, used for the empathic conduction of his students who are learning soft skills development. He started Plan Be in 2013, active in education, events and business travels.

Cinzia Piloni

Cinzia Piloni
Creative, Copywriter, Story Teller, Strategic Planner, Researcher, Poetess, Founder di Linguaggi, Idiomas, Suhail. Collabora da diversi anni con IED. Coordinatrice della specializzazione in Copywriting and Content Design di IED Milano. Formatrice in Talent, Potential, Value & and High Creativity. Consulente per il copywriting e lo strategic planning nelle maggiori agenzie pubblicitarie. Ricercatrice nei campi della creatività e dello sviluppo personale. Viaggiatrice, Supporter di agenzie umanitarie.

Labs

  • Methodological Area

    • Project Culture

      The course aims at getting a thorough knowledge of connected skills building a solid basic culture.

    • Design Management

      The teaching deepens strategic marketing tools but also how market, consumption, social context and target work. It deals with the concept of brand, the main topic for a company to define the expected values to communicate and the real values perceived by the market. It also analyzes the next-generation consumer and its relation with objects and space within the marketing of experiences perspective, at the basis of a brand’s positioning.

    • Design Thinking

      The course introduces the birth of Design Thinking applied to the “project culture” for complex and collective decisions. Some case studies are analyzed for the Final Project.

    • Marketing

      The course offers an overview of basic marketing techniques, as well as theories and strategies aimed at understanding the advertising and brand business context. It deals with the concepts of consumer and consumption, analyzing information that come from demography, trends, business sectors and consumers behavior’s models, including cultural and psychological motivations for the purchase. The teaching focuses on basic marketing techniques, considering the topic of brand positioning and repositioning.

  • Technical and tools area

    • Image Editing Software

      Learning and practising of the image editing software Photoshop, development of a visual project.

    • Vector Images Editing Software

      Learning and practicing of Illustrator, development of a graphic project.

    • Digital Publishing Software

      Learning and practising of Indesign, development of several project.

    • Production and Printing Techniques

      Building an operational and procedural methodology - supporting a project development.

    • Animation and Modeling Software

      Softwares for animation editing like Dreamweaver, Maya etc. to develop personal projects.

  • Planning area

    • Project Methodology

      The course is fundamental to the second part of the Master, when students plan and accomplish their Final Project. It deals with projects guidelines and corporate identity.

    • Editing, Copy e Content Management

      The course explores text strategies within the visual communication, from the claim to more complex text structures; it analyzes the content construction for different communication platforms.

    • Social Networking

      The course aims at managing a social strategy with a coordinated style with the whole communication structure.

    • Web Design

      Websites design and managing, their connection with databases organization and usage for communication purposes.

    • Workshop Branding

      Building brand policies through communication design procedures.

    • Type Design

      Learning and practising typographic fonts, their visual functions, stylistic and expressive features.

    • Motion Branding

      Identity management using motion graphics / Us of Dreamweaver and After Effects for personal projects development.

Projects