Daniele Lari and Marta Bartalucci

In the context of the Lucca Comics & Games – the international fair dedicated to comics, animation and video games – the project is oriented to improving customer orientation within the festival with the possibility of introducing logistical and management transformations on the routes to remedy the main problems related to overcrowding. 

The result was the total restyling of the Lucca Comics & Games app with the introduction of a map capable of geolocalising the various attractions and the possibility of moving in virtual reality in a very characteristic Lucca completely rebuilt in 3D, creating attractive virtual realities even in the most marginal areas to allow outflow and new discoveries.


The authors

Daniele Lari and Marta Bartalucci
Master Graphic Design
IED Firenze – 2019

The project

the video