The course program develops a repertoire through historical research focused on behavior and creative processes, in art and cinema. It addresses the technical and practical research trends and coolhunting, design techniques, tools and methodologies of the creative process, introduction to sewing, parts assemblage, pattern modeling, à moulage and stamping techniques. The course emphasizes the importance of choosing prime materials, and of marketing strategies, branding, fashion imaging, styling, production and visual merchandising, and planning and management in the business of Fashion.
As a result of a partnership between IED Rio and IED Barcelona, students who would like an international experience can have it—in Barcelona. The duration of the course is approximately two weeks, and the International Module has been designed as a foundation for research for the final project. Air travel and housing are the responsibility of the student.
The course is directed toward fashion professionals who seek to recycle, further their education, or acquire additional practical experience in the execution of projects. It is also for professionals in other creative areas who wish to transition their practice into the fashion field. It further serves professionals who want to update their portfolios.
The course coordinator is Luiz Wachelke, creative director, graphic designer, and trend researcher. A graduate of UFSC, Wachelke has a degree in Trend Forecasting from Central Saint Martins School of Arts and Design in London, and a Masters in Fashion Marketing from IED SP. He is partner and creative director for the Vish brand, which actively promotes creative imaging in fashion, art direction, and the creation and development of collection campaigns.