Product Design

Undergraduate Courses - Rome

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The Product Designer is concerned with the creation and design of products for industry. This professional is capable of managing the process of innovation in all of its phases: creative, social and technological. His role is in fact, that of understanding and foreseeing the needs of the market, put them into the context of the organization and translate them into a concrete project for eventual production on an industrial scale. His design culture must be vast, covering theoretical aspects as well as specific technical aspects of the project.

Professional profile: Product Designer, Concept Designer, Art Director, System Designer, Research Assistant for materials, components, technical devices.

Title - The First Level Academic Diploma is recognized by MIUR (Ministry for Education, University and Research) and equated with the Bachelor’s Degree issued by Universities.

  • Credits
    180
  • Start date
    October 2020
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    Italian

The product designer is responsible for defining all components of the product which interact both physically and emotionally with the consumer, and which allow it to be used for its final intent. The course studies the development of both theoretical and practical knowledge of industrial systems, technological tools, and production processes and materials, and gives the student practical study in the relationship between industry and the market.

The first year Product Design is dedicated to the teaching of the fundamentals, the basic training regarding the culture, the tools and the rules which distinguish and characterize a project based approach.

The second year concentrates on the methods and assisted project design. The student acquires knowledge and competence in specific professional areas, through practical experiences, the study of technical disciplines and characteristics of the culture, with particular attention given to the evolution of the context, the markets and the language used.

The third year is dedicated to an advanced design project in a professional setting, gaining experience in what is required of a professional designer in various fields.

The final thesis project is both complex and detailed, carried out in collaboration with organizations and companies who work together with the European Design Institute and who are looking for original and innovative solutions.

The students are encouraged to become completely autonomous, capable of making coherent decisions based on reasoning, to demonstrate relationship skills and to assume precise responsibilities. The semi-professional experience represents for the graduates a ‘special advantage’ upon entering the work force. The training is carried out by professionals from various business sectors; in this way the highly fluid transitions we see in the real world job markets both nationally and internationally, can find an immediate connection with the students participating in these up to date and relevant courses.

The outline as described above constitutes the obligatory program which all students must complete and upon which the exams or other forms of verification will be based. During the three year program, there is the possibility to participate in design workshops, cultural seminars, contests, conferences, special projects, and company and factory visits. Participation in these activities is in addition to the study plan of which they are an integral part. Just as in the same way, the other organized activities, both personal and in the laboratory, constitute an integral part of the course.

Professional Perspectives - Product Designer, Light Designer, Food Designer, Social Impact Designer, Service Designer, Experience Designer, Strategic Designer, Interaction Designer.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Laura Negrini - Director of IED Roma Design School

Laura Negrini - Director of IED Roma Design School
Architect. She worked in the Netherlands from 1997 to 2000, collaborating with UNstudio to big projects and international competitions. From 2000 to 2003 she worked at Studio Michele De Lucchi on the project for the new image of Poste Italiane. In 2004 she founded the studio aQarchitetturaquotidiana, that performs professional work in the field of architecture/design of spaces and public services.   

Marika Aakesson - Course coordinator

Marika Aakesson - Course coordinator
Industrial Designer.

Marco Pietrosante

Marco Pietrosante
Designer

Silvana Angeletti/Daniele Ruzza

Silvana Angeletti/Daniele Ruzza
Designer

Domitilla Dardi

Domitilla Dardi
She has taught history of industrial design and history of contemporary art from 2003 to 2007 in the  Architecture Faculty at Ascoli Piceno (UNICAM). She has been collaborating since 2007 with Rome MAXXI museum as external Curator for the Architecture sector and has been teaching history of design for IED Roma Bachelor and Master courses. She’s delegate for culture at ADI Lazio since December 2009. She works in the research and consultancy for several companies and as copywriter.

Arianna Sodano

Arianna Sodano
Architect and designer, she cooperates with many companies, focusing her work on ergonomic research and UX Experience. She is SIE, BEDA and ADI member; she was ADI Lazio committee couselor and member of ADI Design Permanent Observatory in Design for Work category. She wrote articles and essays in the ergonomic field, Design for All e UX Experience.

Matteo Carbonoli

Matteo Carbonoli
Industrial designer

Gum Design

Gum Design
Industrial designer, art director and graphic designer

Patrizia Di Costanzo

Patrizia Di Costanzo
Architect, freelance, design management professor in IED Roma, curator for design exhibitions, Journalist, Consultant in creative marketing strategies and communication for Italian design companies.

Ana Gabriela Llarin

Ana Gabriela Llarin
Art director senior

Alessio Tommasetti

Alessio Tommasetti
Architect, PhD in Sciences of Representation and Relief. Cofounder of Studio D’Arc, an architecture associate studio. Founder and Partner of the startup SHAPEUP Italy, awarded by Lazio Innova, for the digitalization and rapid prototyping in the world of fashion, 2016. Ambassador for Wacom. He deals with architecture, interior and product design, jewelry and accessories design, robotics and bionics, exhibit, prototyping, advanced rendering, video editing, special effects for the audiovisual, indie digital comics. 

Mauro Del Santo

Mauro Del Santo
Product Designer

Floriana Cannatelli

Floriana Cannatelli
Architect

Aldo Testi

Aldo Testi
Illustrator, Visualizer and Digital Painter. He has been collaborating for years with publishing houses, advertising agencies and graphic studios. In addition to teaching at IED Roma, he has been for years a teacher at state professional schools, as an extra-curricular trainer in the field of computer graphics. Since 1986 he has been collaborating with the Istituto della Enciclopedia Italiana for the production of illustrations, cartography, infographics and two-dimensional animation.

Barbara Brocchi

Barbara Brocchi
Graduated in Illustration and Graphic Design from IED Roma in 1986, she completed her studies in America. Art Director for BIBLIOLIBRO, Coordinator at IAC ROMA. She has worked as an Illustrator, Writer, Art Director, Project Manager and Product Designer with communication and publishing companies, advertising agencies, fashion companies, architectural firms. She works also as Characters Designer for animation products and cartoons.