Branding Experience

Master - São Paulo

IED São Paulo’s Master Programme of Branding Experience is a graduate programme focused on strategies to generate value for brands and improve their performance in the market. This approach includes the planning and execution of efficient actions focused on the consumer’s experience.

The objective of this course is to provide a deeper transversal knowledge in the area to enable the development of integrated projects that involve the fields of Communication, Marketing, Events, and Design for companies, institutions, and their brands. The course also includes aspects of Cultural and Sport Marketing, Promotional Marketing, Visual Merchandising, and new technologies from a branding perspective.

  • Start date
    September 2017
  • Duration
    400 hours
  • Attendance
  • Language


The disciplines were selected considering the contemporary aspects of Promotional Design, combining proven practices of Visual Merchandising with the new fields of Experience Design and Sensorial Design.

Professional Profile

The professional formed by IED São Paulo’s Master Programme of Branding and Promotional Design will be qualified to develop projects for brands in the most diversified areas, with special emphasis to visual identity systems, and design actions focused on results, fully integrated with Business, Communication, and Marketing Strategies of brands.

Fields of Study

Culture: Branding, Strategic Planning Applied to the Events Business, Design and Sustainability, Visual Merchandising, and the Events Market.
Techniques and Technology: Creative Processes: Imaging Technologies, Multimedia and Promotional Resources, Design and Perception.
Projects: Design and Perception, Sensorial Design, Experience Design, Designing with Light and Color, Design of Exhibition Booths.
Disciplines: The Events Market, Branding, Design and Perception, Designing with Color and Light, Design and Sustainability, Sensorial Design, Experience Design, Strategic Planning Applied to the Events Business, Creative Processes: Imaging Technologies, Multimedia and Promotional Resources, Design of Exhibition Booths, Psychology of Space, Visual Merchandising.
Hours: 400 hours.