Visual Merchandising

Continuing Study Programs - Turin

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The Visual Merchandising course has as primary aim the refinement of knowledge about the principles underlying a quality sales service, focusing on the positioning of products in the windows and spaces of a store.

At the end of the course, the professional will be able to work within companies of the fashion system, the textile / accessories sector and in general throughout the retail channel or as a freelance. The course is held by experts in the sector and includes practical activities in the classroom and in the laboratories that simulate the sale point and the display window.

  • Start date
    January 2022
  • Duration
    6 months
  • Attendance
  • Language

The course is for anyone who operates or wishes to operate in the retail sector: from retail to large-scale distribution, with the aim of designing a place for active communication and relationship with customers, through the integrated management of merchandising and visual communication. At the end of the training course, the professional will understand how to enhance and make a store attractive, by using visual communication, optimizing space and interpreting the brand values in the best possible way.

The structure of the course includes the focus on analysis techniques related to the presentation, information and sale of products. Significant case histories are illustrated and the participants are involved in practical exercises that allow them to consolidate what was addressed in the theoretical part.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Barbara Curato - Coordinator Of The Course

Barbara Curato - Coordinator Of The Course
Professional with twenty years of experience in the sector, she studied in London and began her career in the luxury segment; later, at the Miroglio Group, she supervised the launch of Elena Mirò, experiencing the expansion of the brand from 6 to 130 stores. After an experience in the world of eyewear, she became Visual Merchandiser Director of Coccinelle and then World Wide Head of Visual Merchandising for the Missoni Group, where she manages the visual teams, defines seasonal guidelines, deals with new openings even in expanding markets such as the Asian one.