Visual Merchandising and Window Dressing
Continuing Study Programs - Turin
The course is geared at expanding students’ knowledge and understanding of the fundamental principles for a quality sales service.
The course is directed at people in charge of merchandising, in-store marketing, key accounts, visual merchandisers, and image coordinators for distribution companies and franchising systems. The lessons will cover techniques for developing faithful clients that can be adopted through polysensorial communication: from visual merchandising to communications within the point-of-sale through the use of colour and lighting technology, and window dressing.
With a focus on new market trends, students will analyse significant case histories and carry out exercises in a specially equipped space.