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IED Network

April 23, 2018

Digital Transformation of Chinese Markets

Lecture by Prof. Yubo Chen, Tsinghua University, School of Economics and Management @ IED

On the occasion of the visit of the delegation from the prestigious Tsinghua University, School of Economics and Management, Prof. Yubo Chen, Associate Dean, met IED students for a lecture focused on the digital transformation of Chinese markets.

In particular, Dean Riccardo Balbo and Associate Dean Yubo Chen did jointly hold the lesson to IED students attending the Master in Fashion Marketing and to Tsinghua SEM Alumni, currently working in top companies in Europe.

Moreover, the Tsinghua University guests together with IED students visited in the afternoon Prada’s Group headquarters in Milan for a speech about the  history and the future development of this evergreen Italian luxury fashion house.

The event wanted to celebrate the cooperation between IED and Tsinghua University, School of Economics and Management, which have developed together the “Advanced Management Program in Fashion and Cultural Creativity” running in April 2019.